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A few weeks ago, Jennifer Gosse (@jennifergosse) and I had the privilege to speak with the attendees of The Evolution of Women in Social Media conference (@evoconf). Our four-hour training session focused on The Evolution of PR: A Culture of Collaboration, Connection and Community. Over the next few weeks I’m going to offer best practices and tips in order to help you make more out of your time spent with social media.
Here are a few of my fave tips from our session:
The best tips from participants in the training session Jennifer Gosse (@jennifergosse) and Sarah Evans (@prsarahevans) gave at #evoconf in July 2012.
- crowd rank
TIP: Create tasks that launch when a news piece runs about you/your company.
After the hard work of getting a media placement is done, it actually isn't. Add tasks like: thanking the writer on their site and via email, adding large placements to your email signature line and website, etc...
TIP: Remember it's "relationships before tasks."
Part of the power of collaboration is that it forces you to interact with others. When more people are added to the mix, the more essential it is to have a strong relationship. Focus on relationship tasks throughout the collaboration process.
TIP: Always think "social visual" when creating content.
We live in the age of Pinterest, Fancy, Instagram and the like... As my friend Jason Kinzler says, "If your idea of PR is sitting in front of a desk and opening a Word doc, you're seriously out of luck." What images can best help tell your story?
Get familiar with ifttt (@ifttt) (www.ifttt.com). Set up recipes to alert you via text message, phone call or email when media make a specific action (e.g. blog post).
When your friends make the news, we make sure you know. Newsle tracks news about your friends and professional contacts across the web. You'll never miss an important story about someone you care about.
TIP: Stop the glorification of busy.
It's tough to eliminate the word busy from your lexicon, but you might want to consider it. Productive people are the ones getting things done (#gtd) and the "busy" often don't remember how they spent their time.
TIP: Make Instagram work for you.
To monitor and collaborate via Instagram, use Statigr.am (or Hootsuite) from your desktop. Create lists of bloggers, journalists and influencers.
Setup free PinAlerts in seconds, and
receive email notifications whenever
someone pins something from your website.
TIP: Remember the 4 C's for productive collaboration
Have a tip you’d like to include? Go ahead, it’s a collaborative list about collaboration.
***NOTICE: I am currently serving as the Chief Evangelist for Tracky. Any reference to them in any post is part of my mission to spread the word about social collaboration.***
Here it is my FAVE family, friends and colleagues, an announcement I’ve been waiting to share. It’s the chapter of life’s adventure myself, along with the Tracky team, are excited to share with you:
PR and social media consultant Sarah Evans (@PRsarahevans) announced (and tweeted) she’s joining Tracky, a Las Vegas-based startup, as the new Chief Evangelist and moving her family to the City of Lights.
Tracky is an open social collaboration tool that Evans believes has the potential to change the way we work together both online and off. This isn’t just press release kind of talk either. It’s already working for her. She’s fully embraced the product to do everything from changing the way she engages with audiences, receive pitches for her blog, Sarah’s Faves and even plan her family’s move to Vegas.
Evans originally joined Tracky’s advisory board and realized the HUGE potential of the product. She wanted a bigger role in the company and co-founders David (@davidgosse) and Jennifer (@jennifergosse) Gosse couldn’t say no to her puppy dog-like begging.
As Chief Evangelist, Evans’ role is a mashup of all her favorite things (which happen to be Tracky’s as well). She will continue blogging, speaking, attending tech events and consulting all over the country. When she’s in the fabulous Las Vegas office she’ll be in-house PR counsel and produce a new web show, Track Stars.
Want to send Sarah and the Tracky team your well wishes, jokes and quippy remarks? Use hashtag #ontracky.
As one of Evans’ best friends, Lindsey Brach said, “You would work for a company with a smiley face as their logo.” It’s true. Tracky makes meaningful connections and productive collaborations on a daily basis.
Need to get stuff done? You might enjoy Tracky. Go ahead and give it a try. We’re not the only ones who like it. They just won first place for “best web app” at Future Insights Live, judged by super smart peeps like Jason Calacanis — @jason.
At Tracky, we don’t want our community members to be humorless doer-drones; we want them to express themselves, be themselves, create a portfolio of projects that represents who they are, and feel empowered by the Tracky community to get amazing things done.
Tracky: Connect. Collaborate. Done.
Tracky is an online open social collaboration platform that encompasses to-do lists, live chat, calendars, task management, people and project discovery, social accountability, cloud-based storage and more.
How does Zappos find out if people like pickles or string cheese better during a live event? With Wedgies. Yep. Wedgies. It’s a simple survey tool. One question, two choices and real-time responses.
You know me. I like things that are easy to use. If a web tool, app or platform challenges my brain too much I’m lost. A tool like Wedgies (great name) is beyond simple and serves a purpose. It’s a browser-based survey tool and it allows you to create a question and share it via text-sharing and social platforms.
It’s as simple as signing in with Twitter or Facebook or just using the “share with friends” feature.
You can even add pictures to your Wedgies.
Here’s what it looks like when you send your question as a text:
And, you can view (or share) your results real-time. That’s one Wedgie I want to pick!