Tag Archives: tracky

24 exceptional communicators share what motivates them to do the work they do

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Calling all communications students and new grads. If the thought of the professional workforce is overwhelming, intimidating and downright frightening, then take a moment to reflect. Think about why. And, if you’re feeling the opposite, I encourage you, too, to think about why. When I approached my college graduation I was apprehensive. For me it was the feat of the unknown. What would I do? Who would I become? Would I be successful? (The good news is that fear motivated me to excel, work hard and never stop learning.)

Today, the communications industry is so broad, encompassing everything from correspondent to digital content producer to public relations manager. As you, the future of the industry, set out to change the world or just dip your toes in, here’s some inspiration.

I asked 24 of my favorite communicators one, simple question, “What motivates you to do the work you do?” And, I only let them have 140 characters to answer.

Recognizing the top #doers who #doinspire

A special thank you to the #doinspire participants:

As you read each response, you may notice a trend in the usage of words, like:

  • Team
  • Helping
  • Community
  • Learning
  • Stories
  • Connecting
  • People

It’s no coincidence that people who work in communications, no matter their role, share a common love of sharing information, connecting others and generally trying to make a difference in the world. If you can relate to any or all of these themes, then it’s pretty clear you’ve made the right career choice.

Here are 24 tweetable #doinspire moments

  • We only have a limited number of days on the planet and I want to make each one count. – @cc_chapman #doinspire (tweet this)
  • When I was younger, I wanted to be a politician and help people’s voices were heard. Now I give people a voice on TV. – @webanna  #doinspire (tweet this)
  • It’s knowing that I’m improving how 1 billion people get informed about the world around them through Facebook. – @lavrusik  #doinspire (tweet this)
  • The people I meet every day. – @tamcdonald  #doerswhoinspire (tweet this)
  • I absolutely love my job, co-workers and the mission of PayPal. – @davepeck  #doinspire (tweet this)
  • The fantastic feeling I get when the team has created something awesome and our audience loves it. -  @LanceUlanoff  #doinspire (tweet this)
  • Making a difference, calling out unfairness, engage with a super-smart community, build something that matters. – @rachelsklar  #doinspire (tweet this)
  • Constant new challenges and an insatiable appetite for getting questions answered. – @antderosa #doinspire (tweet this)
  • Helping find meaning in the noise, telling the untold stories. – @burtherman #doinspire (tweet this)
  • Helping others to tell their story and find a voice that resonates with their community. – @hksully #doinspire (tweet this)
  • Every day starts with a blank page and long to-do list. Balancing the two is the tricky part. – @CMPLYtom #doinspire (tweet this)
  • 40 years ago cable expanded my portal to the world. I get to help others connect to what they care about most. – @coxcomm #doinspire (tweet this)
  • The thrill in knowing I have the potential to excite generations to want to learn and share more seach day. – @jenleereeves #doinspire (tweet this)
  • Surge of energy I get from doing what I’m passionate about, helping others and communicating what people need to know – @ckanal #doinspire (tweet this)
  • Sharing things people didn’t know or making them laugh when they stop to find out what’s going on in the world. – @etanowitz #doinspire (tweet this)
  • Connecting people who immediately click, even though they never would have thought there was a reason to chat. – @leanstarter #doinspire (tweet this)
  • Making a career out of writing isn’t for everyone, but if you can, it feels good to do something most can’t. – @adampopescu #doinspire (tweet this)
  • Spending time playing in other people’s sandboxes is a chance to learn something new, be inspired & share stories – @kschaeferlv #doinspire (tweet this)
  • Learning. – @bdfeld #doinspire (tweet this)
  • Scouring the Big Blue Marble, finding solution-based content relevant to our community. – @jerrydoyle #doinspire (tweet this)
  • I’m helping build a futuristic technology with a talented team that is equal parts kind, goofy and seasoned. – @lesliebradshaw #doinspire (tweet this)

A copy of individual #doinspire quotes can be found, here.

So, what motivates YOU to do the work you do? Share your thoughts with hashtag #doinspire.

HOW TO plan your social editorial and content calendar [VIDEO]

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In 2013, I was excited to announce Google+ PR Expert Hangouts as part of the Google+ PR Community. As part of these efforts I threw my hat in the ring to share how I plan and execute on social editorial calendars for Tracky. Here you go!

Other resources mentioned in the video:

18 tips to better promote your online content

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I love sharing tips. That’s what Faves is all about. Short and sweet tips, tools and other info you can use to improve your social and digital experience. Here are 18 of my fave tips for sharing your content:

I produce a lot of online content. How about you? I’ve learned that, on average, it takes five separate tactics to get people to engage with or at least take a peak at your stuff. If you try the same five things over and over again, you may find they get stale or don’t reach as many people. Clicking on the image above, or right here, will bring you to my tactic list in Tracky. For each piece of content I create, I select the five tactics from this list I think are likely to best resonate with people.

Wondering if the list will be worth your time? Here’s a preview of tips:

  1. Jump on the meme bandwagon and market your latest post. Using tools like Imgur, Know Your Meme or icanhascheezburger, you can find popular memes.
  2. Create an infographic and share your content in a more visually appealing way.
  3. Run a giveaway that includes the social posting of a particular article (seeRafflecopter.com as a tool to help manage).
  4. Use a resource like Linkprospector.com to identify additional posting opportunities (or run another report) to generate additional traction.

If you want to see the rest, just visit the customizable track.

Want to keep this list in your own Tracky profile? Click the down arrow in the upper right hand of the track and select “copy to.” Then you can edit, add comments and customize it for your own content. Enjoy!

(NOTE: I often update this list, so at the time of reading this, there may be more than 18.)

(Disclosure: I’m the chief evangelist at Tracky, so you know I’m invested in only sharing the best!)

FAVE TIP: Why companies need open social collaboration and what to do about it

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If you are responsible for marketing and PR or producing content, you already know the pain of managing too many tasks. Check out how open social collaboration can help change your workflow for the better:

(From my recent talk at #PubCon 2012)

Everything you need to know about the big changes in social this week

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There were a lot of changes in the social and technology worlds this week. My job at Faves is to keep you up-to-date on, well, my favorites. The folks at social collaboration platform Tracky and I created this handy dandy infographic just for you. By the way, it’s not too late to enter my giveaway for the new iPhone 5, that is, if winning stuff sounds good to you.

Really like this infographic? Feel free to repost or share on your blog. Just remember to attribute it to @Tracky and Sarah’s Faves.

What was your fave change in social this week?

FAVE TIP: HOW TO evolve your PR efforts with social collaboration [part 3]

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A little coopetition can go a long way. Small businesses have limited resources, and, if you’re a solopreneur, there are even less. You can maximize your media efforts, while minimizing time collaborating with others. Why?

  1. Save time spent managing media resources;
  2. Increase efficiency in your efforts to garner media attention; and
  3. Decrease the number of emails, browser window and over tools used to produce content.

How do you do this? By building a team of social collaborators (3-5 people)!

You have two choices for who you ask to be part of your team. Either gather three to five peers in the same industry who don’t overlap geographically or three to five non-competitors with the same size business.

These should be people who would like to generate more awareness for their brand and have limited resources.

Now, invite them.

Who to pick? Simple. Only include those people who are do-ers. The people who get stuff done (#gsd). You don’t want to create a never-ending funnel of media tasks, but rather focus on those things which are achievable and executable by those involved. The do-ers in your network will be more likely to ensure the success of this team.

Invite them in whatever way is appropriate to you. You can either go the email route, or invite them directly from your fave collaboration platform (might I recommend Tracky).

Not sure how to ask someone to collaborate with you? It’s as simple as copy, paste and personalize:

 Dear <insert name>,

You’ve got a lot on your plate. I’ve got a lot on mine. Not sure about you, but  that means my PR efforts are often put on the back burner. I’m creating a small group of superstar <non competitors> who are in the same situation. I want to help us work better, together (and, hopefully, garner some media attention of each of us).

The Social Collaboration Team <insert link to group> is a place we can combine efforts to rev up our individual PR by helping one another by sharing:

  • Industry research
  • Media contacts
  • Story ideas and pitches
  • Social media releases
  • Social editorial calendars

Why recreate the wheel, right?

So, what does this look like? It means we share resources we’ve created and leverage the power of those in our group. The thought is if we all share a few resources we’ll buy back some time. I’ve already created my first Pitchengine pitch <insert link> so you can see what it looks like.

Our first project is to research a media list and populate a one-month editorial calendar. <insert your own task>

Are you in?

What should you work on?

Here are a few tool templates to get you started:

  1. Editorial calendar template (This is used for planning story topics)
  2. Social Collaboration Team template (via Tracky)
  3. Pitch example (via Pitchengine, see below)
  4. HOW to write effective tracks within Tracky

More to come…

***DISCLOSURE: I am currently serving as the Chief Evangelist for Tracky. Any reference to them in any post is part of my mission to spread the word about social collaboration.***