Tag Archives: study

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Want to know which companies protect your data from the government?

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The third annual “Who Has Your Back?” report from the Electronic Frontier Foundation (EFF) is now out.

In this annual report, the Electronic Frontier Foundation examined the policies of major Internet companies — including ISPs, email providers, cloud storage providers, location-based services, blogging platforms, and social networking sites — to assess whether they publicly commit to standing with users when the government seeks access to user data.

S0, how do some of your favorite companies stack up? Twitter  and sonic.net are the only two companies who met all six criteria examined by the EFF: warrant for content, tells users about government data requests, publishes transparency reports, publishes law enforcement guidelines, fights for users’ privacy rights in courts and fights for users’ privacy rights in Congress.

Download the complete Who Has Your Back? 2013 report as a PDF.

(h/t 9to5Google)

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State of the online newsroom for the world’s top 100 brands in 2013

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The folks at mynewsdesk just released The 2013 Newsroom Report: how the world’s top 100 brands are using online newsrooms to tell their stories. If that’s the premise of the study , then the top 100 brands have a long way to go.  Check out my favorite sound bites from the report, below.

 

  1. 35% of top 100 brands have online newsroom with content that is out-of-date (tweet this)
  2. 51% of top 100 brands failed to provide images of sufficient quality in their online newsroom (tweet this)
  3. Only 29% of top 100 brands have multi media content in their online newsrooms (tweet this)
  4. The most popular social network featured on top 100 brand newsrooms is Twitter with 55%, followed by Facebook at 42%. (tweet this)
  5. Only 65% of top 100 brands link to their newsroom from their homepage (tweet this)
  6. The average top 100 brand posts 11 news articles to their newsroom each month (tweet this)
  7. 40% of top 100 brands fail to provide even the most basic of image libraries (tweet this)
  8. Only 9% of top 100 brands shared infographics from their online newsrooms (tweet this)
  9. Only 51% of top 100 brands featured video on their online newsrooms (tweet this)
  10. 39% of top 100 brands lacked any kind of search function on their online newsroom (tweet this)
  11. Only 14% of top 100 brands made use of keyword tagging on their online newsroom (tweet this)
  12. Google+ is the least utilized social network on the top 100 brands online newsrooms (9%) (tweet this)
  13. 45% of top 100 brands failed to list any contact details in the online press releases (tweet this)
  14. 70% of top 100 brands provide no option for email alerts on their online newsroom (tweet this)

 

The image above is a sneak peek at how the top 10 of the top 100 brands’ online newsroom presence stack up. If you want to see the rest, check out the report in its entirety right here.

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FAVE INFOGRAPHIC: The new social norms in a life lived on demand

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“Life on Demand,” a new study released from the team at Performics shares the results of nearly 2,000 Americans who visit a social network at least once a day about their use of social media across devices, channels and screens. Looks like Carly Rae Jepsen’s next big hit could be, “Text me, maybe.”

A few key takeaways:

  • One third of respondents are most likely to respond to brand offers when they have been reposted by a friend
  • 49 percent of people would rather text than call
  • 30 percent of respondents would rather connect with close friends via social sites than more traditional methods
  • Moms are more likely to have a Facebook account than dads

 

(h/t Joe Chernov)

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FAVE RESEARCH: REPORT: Most Facebook users get more than they give

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Are you a Facebook power user? Facebook “power users” are people who specialize in different Facebook activities, like giving “likes,” commenting on photos or sending friend requests. Power users contribute much more than the typical user does, according to a new study from Pew Internet.

These power users ensure the rest of us don’t feel unloved on Facebook. Nice!

I want to be the top Facebook power user in the “poke” category. ;)

Back to being serious. Here are a few highlights:

40% of Facebook users made a friend request, but 63% received at least one request

Users pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times

Users sent 9 personal messages, but received 12

12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo

You can view the ENTIRE report right here.

“You’ve got to like a little, tag a little and let your page refresh a little. That’s the story of, that’s the glory of Facebook.” Was that too much?