NBA Digital is about to blow the 2013 Draft coverage out of the water. From NBA.com’s Draft Central on June 27, to the Playermetrics 360-Degree Camera, a custom interactive online feature, allowing fans to use a 360-degree camera, there’s a huge line up of digital content.
New research from information technology research company Gartner shows digital marketing budgets averaged 2.5% of company revenue in 2012, growing 9% in 2013. They say it’s too low. “Spending only 25% on digital marketing implies some companies aren’t taking the shift seriously enough.”
For the past few days I’ve had the privilege of serving as entertainment services provider Cox Communications social correspondent at the 2013 CES. TV is everywhere at CES. And it’s right on par. Nielsen says that Americans are actually watching more TV than ever – about 34 hours per week, in fact. Whoa! Later this week I’ll share more insights about the personal TV experience, but for now, here what people were most looking forward to at CES:
I promise, if you take 20 minutes to model what I share below it will improve the public speaking experience for you and your audience.
One of the reasons I love working with Tracky is that it changed the way I professionally speak. It is my staple when interacting with audiences (large or small) to: make the experience collaborative, allow more time to stay focused on the presentation and encourage ongoing dialogue after the event. How? I’m going to share my not-so-secret secret with you.
***NOTICE: I am currently serving as the Chief Evangelist for Tracky. Any reference to them in any post is part of my mission to spread the word about social collaboration.***
Go to Tracky.com and sign up. Then, create a new group. The title of your group should reflect the conference name or your specific presentation. If it’s for a presentation you will give multiple times, go with that name as opposed to the conference so you can repurpose it.
Edit your group preferences. This only takes a few moments and makes a huge difference in how you can collaborate with attendees:
- Create a custom screen name to make the URL easily memorable. (Regardless, you can share the URL with anyone once your group is created.)
- Enter in your location (if people use the coordinating iPhone or Droid app they can find you by “groups nearby”)
- Enter your contact information to make it easy for people to get ahold of you. Your email address isn’t public, but anyone can email you by selecting “send message” at the top of the group.
- Decide whether or not you want the group to public or private. If you do not select private, the group itself is searchable within Tracky.
- Add in all of your social profiles. They become visible in the upper right hand corner of your group page making it easy for people to find you online.
THIS IS HUGE! –> Put a form on your website. What does this mean? In preparation for your speaking event (or after), you can include a form on your site or blog that allows people to share information that directly populates a track within your group. You can use as a way to manage backend requests and respond to them within Tracky, thus eliminating multiple emails or an email chain. (If you need technical assistance this, don’t worry. We can help.) Here’s an example of what happens when someone clicks on “contact us” from Tracky’s homepage:
Populate your group. If you know the email addresses of those who will be in your speaking engagement, simply “add users” to the group via the email option and add a personal message. If you don’t know who will actually be in your presentation, share the public group link before, during and after your presentation.
Now, start populating your group with tracks.
SUPERUSER TIP: Don’t forget to make sure each track is marked as “public” so that it can be viewed by anyone (as long as your information should be public). Once it’s public you can share the URL anywhere for anyone to view.
First, create a track explaining how people can use the group (it’s probably their first time). I’m including text (below) you can easily copy and paste for yours.
“How do I use this during [insert your name]’s presentation [click here and view discussion]”
In the discussion include four to five tips to help people get started. My recommendations include:
- “Click the ‘arrow’ next to the ‘globe’ located in the upper right hand corner in any track to easily tweet or post to Facebook (or send via email).”
- “I’ve archived lots of great reading for you to reference after our discussion. Visit the track when your brain isn’t as fried.
- Get a copy of today’s presentation. I’ve attached it here (see: attachments) and will also upload it to its own track. Feel free to archive or share.
- The upper right hand corner of the screen has a direct link to [insert twitter handle]’s Twitter feed, [insert event hashtag] event hashtag and [insert website] conference website.
As people join your group, you can drag and drop their avatars in this track to make sure they see it. It’s up to them whether or not they want to check off if they’ve read it. Last (and this is important), if you choose to make this track public (see: how to below) tweet a link to it with the event hashtag prior to your presentation.
Next, create a track called something like “SAVE TIME! Tweetable moments for today’s presentation”
You have an option to create subtracks. USE THEM! Each subtrack should include a 140 character-ready tweet with your Twitter handle and event hashtag.
Upload important content to appropriate tracks. Things to think about:
- PDF copy of the presentation
- Hi res images like headshot, screenshots…think any media a blogger or journalist might want to use to write about your presentation
- Additional content that supports your presentation or benefits the audience
Offer an opportunity for people to ask questions within a track. Yes, I dedicate an entire track for questions. It offers one more place for people to connect with you after your presentation.
Create the “info” track(s). This should contain websites, bios, Twitter handles, social links — anything you reference during your presentation. I even break these into separate tracks, like, “People and brands I mention during my presentation.” Just copy a URL into the discussion box and it pops up with a display preview. It helps to eliminate time spent by audience members searching for names, companies and others you mention. (Less time searching means more time listening and interacting.)
One of my favorite opportunities for audience collaboration –> the shared notes track. People can use this track in a few ways both during and after your presentation.
Here are a few ideas:
- Create a Google Doc for shared note taking. Tracky allows people to update Google Docs realtime from within the platform — so no worries about uploading an old document.
- Let people share their notes in the discussion section of the track. It will be a real-time streampeople can use.
- Let people share their notes in subtracks of the track. It’s a real-time stream, plus each subtrack is available to tweet, post to Facebook, email, etc…
- If people want to take their notes in their own platform they can simply drop a link into the discussion or in a subtrack of this track.
After your presentation simply drag and drop group member avatars into this track to remind them to share or read others notes if they haven’t done so already.
Now what? After your presentation…
This is where it gets really fun. No need to collect business cards or remember the Twitter handles of everyone who tweeted you. You’re already set up to collaborate via Tracky. You can continue interacting with these new connections (and they with one another) long after this one moment in time.
A few tracks to think about after the event (don’t forget to drag and drop people into the track so they are sure to see it):
- Solicit feedback or ask what additional information people would like.
- Close the sale. If your speaking engagements are a platform to help you sell your book or land new clients, follow up with people in the group.
- Thank audience. Write a thank you message within a track.
I wish you best of luck! If you have any questions, don’t hesitate to contact me as part of day job as Tracky’s chief evangelist at sarah [at] tracky.com.
- You need a Xanax after explaining, yet again, that an avatar is not a creepy robot-like photo of you or the James Cameron film.
- Your phone constantly locks up because the memory is dedicated to the 329 social networking apps running.
- You decide to cancel tonight’s social gathering because you’re not sure if it’s considered a tweetup or a meetup.
- QR codes recently replaced all internal company documents and no one can figure out how to scan the memo with instructions.
- You tattooed your Facebook vanity URL to your forehead.
- You’ve hired a private investigator to find out who secured your user ID on lesser known social networks.
- The race to more Twitter followers between you and your co-worker ends in bloodshed.
- The video set you created for your informal live stream costs more than the set of Friends.
- You tweet in your sleep and pin in the shower.
- Your strategy is longer than your benefits package explanation.
- You’re certain hiring the double rainbow guy and “wedding dance couple” will round out the social media team.
- The recent user generated content contest failed. Who doesn’t want to create a 3-hr “viral” video about why they love lamps?
- The intern accidentally deleted the company’s social media editorial calendar (approved by 9 different executives) and now no one knows what to post.
- Your board of directors added your company’s Klout score as the TOP priority for 2012.
- You lose sleep over the thought of a new social network popping up during this year’s vacation.
- Your vision has worsened due to the 5,234 social media articles you read and research everyday.
- Your annual bonus depends on whether or not you can secure a Foursquare badge for your brand.
- The science of breaking down who is more likely to “like” your page takes priority over payroll.
- The company blog you tried to launch is in year three of the “social media blog discussion committee.”
- The social media monitoring report needs a monitoring report.
- Your social media “guru” makes more than your CEO.
- The decision whether to call, email, text or tweet someone gives you hives.
- By the time you get approval for a tweet the customer went to your competitor
- You stop trusting your experience, knowledge and gut.
Moral of the reasons: You know how to connect and communicate with people; social isn’t rocket science.
Previously shared on PRsarahevans.com