Legendary tech writer Kara Swisher recently penned a tell-tale look for Vanity Fair into the Instagram and Facebook billion dollar partnership. With a publication like VF dedicating 4,500+ words to a company that developed a mobile app, it’s safe to say Instagram has gone mainstream. But, how did they get there? Fave Contributor Katy Jackson, tells all.
A recent study done by the folks at Morrison & Foerster on Americans’ social media habits shows social media now accounts for 18 percent of time spent online. (tweet this)
In addition that little doozy, the study found:
- The amount of time the average person spent monthly on social networking more than doubled between 2006 and 2011 – from 2.7 hours to 6.9 hours (tweet this)
- More than half of TV viewers are multi-tasking in front of the tube: 61% of viewers surf the Internet while watching TV; 29% use Facebook while in front of the TV (tweet this)
- The fastest growing segments of social networking users are men of all ages and people over 55 years old – both groups grew by more than 9% between July 2010 and October 2011. (tweet this)
- Facebook is the undisputed leader among social networking sites: Visitors spend an average of 6.75 hours on the site each month – nearly twice the amount of time spent on Tumblr, Pinterest, Twitter, LinkedIn, and GooglePlus combined. (tweet this)
- The percentage of Americans who have a social-networking profile has more than doubled in recent years – from 24% in 2008 to 56% in 2012. (tweet this)
Want even more? Check out their handy dandy infographic.
Facebook recently announced that “in addition to your other activity, you’ll be able to see the searches you’re making on Facebook.” The feature will be rolling out over the next few weeks and you’re auto-enrolled in it.
First, it’s important to note that no one besides you can see your Activity Log. Whew! However, if you don’t want that kind of search information just hanging around on the interwebz you can choose to delete this option.
Here’s how you’ll be able to update your profile if you don’t want to include searches:
Near the top of your profile (next to “Update Info), select “Activity Log”
You can access this tool by going to the top of your profile, and going to Search from the activity sorter (the option won’t be visible until it’s available to you). In the meantime, you can view all of your activity by clicking on the log.
There’s also a Shared Activity plugin that lets you control app activity while you use the mobile app.
Questions? Leave a comment here or email me prsarahevans@gmail[.]com.
Social media will solve all of your problems. Eliminate everyone else in your company and focus only on social media. It’s social media or die.
Gotcha. Just jokes.
Social Media is Bullsh*t, a new book by Brandon (B.J.) Mendelson is a critique set on dubunking the myths of social media. He’s calling shenanigans on those who think of “social media as the second coming.” By looking at some of the most popular case studies in recent time, he offers opinions and revelations (and specifically calls people out) on what truly made them successful.
While calling B.S. on the social media industry, B.J. wants to make his own mark by offering the “real tools” needed to connect with customers. Yes, he’s selling something, too, and part of it is a fresh perspective.
A few of the things he calls B.S. on from a recent interview with Short Form Blog:
- 800 Million — The number of Facebook users. He says it’s a misleading number because it doesn’t account for those with multiple accounts.
- Google and journalism. He says they ruin everything.
- Almost everything found in current day marketing books is a ripoff of “How To Win Friends And Influence People”.
B.J. shared these 12 reasons why social media is B.S. for Faves readers:
Sick and tired of the same old, boring text-heavy Twitter hashtag search? Here comes Sees.aw to make keeping up with your fave hashtags both more visually appealing and productive.
Hashtags, hashtags, hashtags. What’s in a hashtag? A whole heck of a lot, actually. Searching hashtags during a live event allows you to find others with a shared interest, archive notes and soundbites, share multimedia content to name a few. In the past, viewing a live scrolling hashtag from your desktop meant following plain text. While you can get information, it is pretty one dimensional and doesn’t allow the incorporation of robust content people share.
Seesaw gives you a different way to: view hashtagged content, archive it (as in “saw”) and share it with others. Since we now live in a social visual (read: Pinterest) world, images done well make all the difference. If people using your hashtag include a photo or video in their tweet, it shows up in the scrolling feed. And don’t worry, if the hashtag is moving too fast, you can pause the feed (along with other commands) from the left hand column.
Want to highlight an additional key phrase within the hashtag search? You can do that, too. Seesaw shows those tweets with a highlighted box.
My fave feature about this app is the ability to save and share content from the hashtag search. You can archive all of your favorite tweets to a single page which you can then make accessible to anyone else.
Have you been waiting for an app like Seesaw? Use something else? Let me know.
Thank you to the awesome Ted Rubin (@tedrubin) for passing this along to me.