Tag Archives: pr

HOW TO plan your social editorial and content calendar [VIDEO]

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In 2013, I was excited to announce Google+ PR Expert Hangouts as part of the Google+ PR Community. As part of these efforts I threw my hat in the ring to share how I plan and execute on social editorial calendars for Tracky. Here you go!

Other resources mentioned in the video:

100+ must have #social tools and platforms for your social business arsenal

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Whether you’re a professor of communications, a social media consultant or a blogger, this list of resources is for you.  The sheer amount of social tools are overwhelming. I test several new ones out each day. I’ve done the work and put in the time to make it easier for you.

Instead of keeping 20+ browser windows open simultaneously each day, bookmark or archive this list and reference it, daily. Think of it like a new or additional startpage housed in a tab next to your browser of choice.

As I come across exceptional, new tools I’ll add them to the list. This isn’t merely an exhaustive list of tools, they are tried and true tools and platforms I use in my job. Collaboratively these tools represent every aspect of a PR pros work flow. Sure, it would be nice if they all combined into one megasaurus platform that made our jobs a bit easier, but that isn’t an option right now. You’re welcome to embed this list on your site. Simply click the “embed” button at the top of the list. If a list isn’t your thing, I also created Pinterest board for my pin happy friends,  available here (there are a few differences in the lists as some sites were prevented from being aggregated on list.ly or Pinterest).

Social tools and platforms for your social business arsenal

Social tools and platforms for your social business arsenal

This list was curated for you by the folks at social collaboration platform Tracky (www.tracky.com). The sheer amount of social tools are overwhelming. We've done the work and put in the time to make it easier for you. Instead of keeping 20+ browser windows open each day, bookmark this ultimate social tool list and reference it, daily.

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    11 Voting...
    Pullquote: link to sentences, not webpages

    Pullquote: link to sentences, not webpages

    Sick of copy/pasting text, then going back to grab the URL? Tired of linking to articles, then hoping people read far enough to find the sentences that matter? Pullquote lets you highlight any word, sentence or paragraph on a web page, then create a direct link that you can easily email, save or tweet.

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    7 Voting...
    Tracky - @tracky Open Social Collaboration Platform

    Tracky - @tracky Open Social Collaboration Platform

    Do. And be you. Personal to-dos. Professional projects. Social circles. Manage them all with Tracky. We're proud members of #VegasTech & The @InNEVation Center! www.tracky.com

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    4 Voting...
    Create Simple Surveys to Share with Friends

    Create Simple Surveys to Share with Friends

    What is a Wedgie? A wedgie is a simple survey to share with friends anywhere you can copy and paste. One question, two answers, and as many votes as you can tally up.

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    3 Voting...
    Pinterest / Home

    Pinterest / Home

    Pinterest is an online pinboard.

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    3 Voting...
    Sarah's Faves

    Sarah's Faves

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    3 Voting...
    Email Marketing and Email List Manager | MailChimp

    Email Marketing and Email List Manager | MailChimp

    Free email marketing service from MailChimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account.

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    3 Voting...
    Seek or Shout

    Seek or Shout

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    3 Voting...
    Buffer - A Smarter Way to Share on Social Media

    Buffer - A Smarter Way to Share on Social Media

    Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

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    3 Voting...
    Listly - Lists made easy + social + fun! - Listly

    Listly - Lists made easy + social + fun! - Listly

    Lists = Ranking. List Posts = Traffic. We help bloggers & brands curate, crowdsource, and engage readers via live embedded list content inside blog posts.

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    3 Voting...
    Wikipedia

    Wikipedia

    Wikipedia, the free encyclopedia that anyone can edit.

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    3 Voting...
    Giveaway Scoop - Your daily source for the best giveaways, contests and sweepstakes!Giveaway Scoop

    Giveaway Scoop - Your daily source for the best giveaways, contests and sweepstakes!Giveaway Scoop

    Giveaway Scoop curates the best giveaways from around the web - its the Pinterest of giveaways. Plus, you can add your giveaway and have them market to the best sites FOR you.

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    2 Voting...
    All-in-One Marketing Software | Inbound Marketing with HubSpot

    All-in-One Marketing Software | Inbound Marketing with HubSpot

    HubSpot's inbound marketing software offers businesses an all-in-one marketing solution; blogging, analytics, social media, email, automation & more.

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    2 Voting...
    Twitter

    Twitter

    Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.

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    2 Voting...
    World's Largest Professional Network | LinkedIn

    World's Largest Professional Network | LinkedIn

    175 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

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    2 Voting...
    Definition of hashtags, the easy hashtag directory

    Definition of hashtags, the easy hashtag directory

    Ever seen a hashtag on Twitter, and wondered what it is all about? Now you can look it up, and cast your vote on the definitions. And if you don't like the definitions, or none exists, you can create your own in seconds.

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    2 Voting...
    Timehop: What did you do 1 year ago today?

    Timehop: What did you do 1 year ago today?

    What were you doing 1 year ago today?

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    2 Voting...
    Pinerly

    Pinerly

    Pinerly is the easiest way to market your visual content across the web. We help optimize your marketing strategies so that you can focus on creating great content

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    2 Voting...
    Quora

    Quora

    Quora connects you to everything you want to know about.

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    2 Voting...
    Rafflecopter - Easily Create Blog Giveaways & Sweepstakes For Free :)

    Rafflecopter - Easily Create Blog Giveaways & Sweepstakes For Free :)

    Rafflecopter makes it crazy-simple to create, run, and enter online giveaways and sweepstakes.

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    2 Voting...
    TweetDeck by Twitter

    TweetDeck by Twitter

    TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and more.

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    2 Voting...
    Piktochart- Infographic & Presentation Tool.

    Piktochart- Infographic & Presentation Tool.

    Piktochart- Make Information Beautiful. Create infographics. Engaging presentation app.

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    2 Voting...
    Instagram

    Instagram

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    2 Voting...
    Klout | The Standard for Influence

    Klout | The Standard for Influence

    Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.

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    2 Voting...
    Check Username Availability at Multiple Social Networking Sites

    Check Username Availability at Multiple Social Networking Sites

    Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering a username that is still available on the majority of the most popular sites. Find the best username with namechk.

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    2 Voting...
    Little Bird

    Little Bird

    Trust me, you'll love it. Helps you to find who the experts follow online.

View more lists from Sarah Evans

4 useful social resources for #PR people from @Cision [SPONSORED POST]

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For the past two years I’ve had the pleasure of being sponsored by Cision. They’ve supported me by providing time and resources to produce things like #journchat and #Commentz. I’m extremely grateful. Although they are a sponsor, I only write about things I actually use or think others would find interesting. Point being, they are not paying me to spew a bunch of nonsense to you. Glad we’re all on the same page.

 

4. Seek or Shout. A new resource from Cision, users can “seek” content, expert sources, research and other support for stories or “shout” to let others know you have a story to tell. It’s like matchmaking for PR people and journalists.  For example, if you’re looking for tech products to review for your blog (hint, hint), this is a perfect place to make the “ask.”

3. Pinterest for PR Pros [WEBINAR]. Here’s an interesting fact, Pinterest only has 7% of the membership that Twitter does, it actually produces nearly as much referral traffic as the micro-blogging juggernaut. And with 10 million active users and growing, the site is shaping up to be a real contender in the social media space. Cision is hosting a webinar on Thursday, June 14at 1pm CT for a 30-minute crash course in effectively using Pinterest in your marketing and PR campaigns along with how Pinterest can fit into your overall communications strategy.

2. 12 white papers and case studies. This is an archive of previous studies, white papers and case studies for your reading and researching pleasure. From, ”How social media monitoring assists in planning campaigns” to, “8 ways to take control of your social media brand” there’s lots of knowledge stored here. You need to register to get them delivered to your inbox, free of charge.

1. Search PR/Marketing and Media Jobs. If you’re on the hunt for that next career move, Cision has a great database of open positions. You can search by the type of position you’re looking for or by location. (You can also post job openings here, too.)