Tag Archives: muck rack

FAVE TOOL: New startpage for journalists combines social feeds, pitch preference and portfolio of work

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If you’re a journalist currently using tools like Rebel Mouse or About.me to aggregate your online profile, you’re missing an opportunity to include your work. That’s why Muck Rack launched a new tool that allows journalists to both share their social info and a portfolio of their best work.

Not only can journalists share their best work, but there’s a perk for public relations professionals; journalists can specify what they cover and what they don’t cover. In addition to the portfolio, journalists may choose to feature their social media accounts, awards they’ve won and a personal Muck Rack Interview.

You can include the link to your personal page in:

  • Your email signature so people pitching you can view it
  • Your blog or website under the “about” section
  • Your company’s website and/or blog (You could link to all journalists at your outlet as well.)

 

What do they look at? Check out two of my favorites, below.

Here is NPR’s Andy Carvin’s page:

 

And Huffington Post’s Craig Kanalley’s page:

Want to create your own? You must have a Muck Rack journalist account in order to create the page. You can sign up here.

FAVE TOOL: Disclaimify offers an easy way for journalists to include disclaimers and save space in online bios

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Many social bios are pretty short. On Twitter it’s 160 characters. That’s not a lot of space to list a bunch of disclaimers. If you’re a journalist you may be required by your employer to include said disclaimer. There’s a 24 character answer waiting for you.

 

Disclaimify = a way to make everyone happy. If you’re a journalist and interact via social media, you may include a disclaimer in your online bio. The problem is, most online bios offer a limited amount of space. Who wants to fill the “about me” section with a bunch of disclaimers? Not me. If you drop the following link (http://SeeDisclaimer.com) in your online bio, it brings readers to this message:

Brought to you by the folks at Muck Rack, it’s a free, simple tool available to anyone who requires it. Granted, you could include a disclaimer on your news site and create a shortened URL to throw in your bio, but this works just fine.

Here’s an example of a 17 character (including spaces) disclaimer, but it only addresses retweets. The Disclaimify link at 24 characters (including spaces) brings you to a page that covers you for links, likes and follows, too.

Here’s an intern at the Huffington Post already using Dislcaimify:

Does a disclaimer protect everything you say? Certainly not. Use common sense.