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My fireside chat with Cox Communications President Pat Esser about the future of TV

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It’s not everyday you get to sit down and chat with the president of one of the largest cable companies in the world. Luckily, this year’s CES afforded me that very opportunity with Pat Esser, President of Cox Communications. We talked about:

  • The latest innovations on television on both the primary and secondary screens;
  • Their partnership with Cisco and the new technology they’re releasing shortly; and
  • A new second screen experience with the launch of an iOS app unlike anything else in the market.
Enjoy this sneak peek and personal interview with Pat.

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One of my favorite parts about #2013CES? Learning about #personalTV and chatting it up with #Panasonic

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As part of my official Cox Communications’ CES Social Correspondent duties I had the opportunity to jump on stage at Panasonic’s Live@CES stage. Hosted by the uber smart and talented Cali Lewis (@calilewis) and joined by panel guest Amber Osborne (@missdestructo), we talked CES, women in tech and our favorite innovations. My favorite part about CES was learning more about the future of television from Cox and Cisco and just how personal it’s becoming. Here’s a clip from the interview where I share my thoughts on the personalization, synchronization and socialization of TV:

 

You can watch the interview in its entirety, here:

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Here’s what people were looking forward to just prior to the opening of #2013CES

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For the past few days I’ve had the privilege of serving as entertainment services provider Cox Communications social correspondent at the 2013 CES. TV is everywhere at CES.  And it’s right on par. Nielsen says that Americans are actually watching more TV than ever – about 34 hours per week, in fact. Whoa! Later this week I’ll share more insights about the personal TV experience, but for now, here what people were most looking forward to at CES:

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Putting in the man hours at #CES, so you don’t have to

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The International Consumer Electronics Show (CES) sets the stage for “what’s next” in the consumer electronics world. And, I’m going to be on the ground floor. Think of me as your personal CES attendant.


I get to take attending CES up a notch. This year I’m privileged to partner with, third-largest cable entertainment and broadband services provider in the country, Cox Communications as their Social Correspondent and Ambassador. I’ll be like your personal CES attendant, sharing the best finds from the exhibit hall via daily video recaps, Twitter, Facebook and my #CES Pinterest Board. It’s my job over the course of the show to share all my “fave” finds. From innovations like flexible screens to the craziest smartphone cases, I’m in for the long haul.

Do you know of a booth I simply MUST stop by? Leave a comment here or text me at 224.789.8314 with the details. My camera crew and I are narrowing down our plan of attack.

I also have it on good authority that Cox Communications plans to announce their latest innovations in consumer video during the show. And, as part of my  ”official ambassador duties,” I’ll sit down with Cox Communications president Pat Esser, to get the scoop for you. (I’ll share interview details via an update to this post.)

One more thing…

You’re invited to virtually get in the #CES mix via a live Twitter chat with Cox and Cisco executives on Tuesday, January 8, from 3:00 PM to 3:30 PM PST. I will be your friendly moderator and we’ll discuss #2013CES trends in social television and consumer electronics. Use hashtag #CoxTV and follow @PRsarahevans and @Cox_PR.

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FAVE TIP: HOW TO evolve your PR efforts with social collaboration [part 1]

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A few weeks ago, Jennifer Gosse (@jennifergosse) and I had the privilege to speak with the attendees of The Evolution of Women in Social Media conference (@evoconf). Our four-hour training session focused on The Evolution of PR: A Culture of Collaboration, Connection and Community. Over the next few weeks I’m going to offer best practices and tips in order to help you make more out of your time spent with social media.

Here are a few of my fave tips from our session:

Tips on how to evolve your PR with social collaboration
Listly by Sarah Evans

Tips on how to evolve your PR with social collaboration

The best tips from participants in the training session Jennifer Gosse (@jennifergosse) and Sarah Evans (@prsarahevans) gave at #evoconf in July 2012.

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    1. TIP: Create tasks that launch when a news piece runs about you/your company.

      TIP: Create tasks that launch when a news piece runs about you/your company.

      After the hard work of getting a media placement is done, it actually isn't. Add tasks like: thanking the writer on their site and via email, adding large placements to your email signature line and website, etc...

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      • TIP: Don't limit yourself to email for a pitch.

        TIP: Don't limit yourself to email for a pitch.

        Journalists, bloggers and online influencers spend their time outside the "inbox," so you should, too. If they're active online, consider a tweet, private message via Facebook or even a Pinterest pitch.

        www.tracky.com

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        • TIP: Remember it's "relationships before tasks."

          TIP: Remember it's "relationships before tasks."

          Part of the power of collaboration is that it forces you to interact with others. When more people are added to the mix, the more essential it is to have a strong relationship. Focus on relationship tasks throughout the collaboration process.

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          • TIP: Always think "social visual" when creating content.

            TIP: Always think "social visual" when creating content.

            We live in the age of Pinterest, Fancy, Instagram and the like... As my friend Jason Kinzler says, "If your idea of PR is sitting in front of a desk and opening a Word doc, you're seriously out of luck." What images can best help tell your story?

            www.tracky.com

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            • TIP: Use @IFTTT to automate online actions which typically take a lot of time.

              TIP: Use @IFTTT to automate online actions which typically take a lot of time.

              Get familiar with ifttt (@ifttt) (www.ifttt.com). Set up recipes to alert you via text message, phone call or email when media make a specific action (e.g. blog post).

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              • TIP: Use @Newsle to make monitoring and responding to journalists and peers easy

                TIP: Use @Newsle to make monitoring and responding to journalists and peers easy

                When your friends make the news, we make sure you know. Newsle tracks news about your friends and professional contacts across the web. You'll never miss an important story about someone you care about.

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                • TIP: Stop the glorification of busy.

                  TIP: Stop the glorification of busy.

                  It's tough to eliminate the word busy from your lexicon, but you might want to consider it. Productive people are the ones getting things done (#gtd) and the "busy" often don't remember how they spent their time.

                  www.tracky.com

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                  • TIP: Make Instagram work for you.

                    TIP: Make Instagram work for you.

                    To monitor and collaborate via Instagram, use Statigr.am (or Hootsuite) from your desktop. Create lists of bloggers, journalists and influencers.

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                    • TIP: Use PinAlerts to notify you each time someone "pins" your stufff

                      TIP: Use PinAlerts to notify you each time someone "pins" your stufff

                      Setup free PinAlerts in seconds, and
                      receive email notifications whenever
                      someone pins something from your website.

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                      • TIP: Remember the 4 C's for productive collaboration

                        TIP: Remember the 4 C's for productive collaboration

                        Connect
                        Collaborate
                        Condense
                        Communicate

                        www.tracky.com

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                        View more lists from Sarah Evans

                        Have a tip you’d like to include? Go ahead, it’s a collaborative list about collaboration.

                        ***NOTICE: I am currently serving as the Chief Evangelist for Tracky. Any reference to them in any post is part of my mission to spread the word about social collaboration.***