A few weeks ago, Jennifer Gosse (@jennifergosse) and I had the privilege to speak with the attendees of The Evolution of Women in Social Media conference (@evoconf). Our four-hour training session focused on The Evolution of PR: A Culture of Collaboration, Connection and Community. Over the next few weeks I’m going to offer best practices and tips in order to help you make more out of your time spent with social media.
Here are a few of my fave tips from our session:
The best tips from participants in the training session Jennifer Gosse (@jennifergosse) and Sarah Evans (@prsarahevans) gave at #evoconf in July 2012.
- crowd rank
TIP: Create tasks that launch when a news piece runs about you/your company.
After the hard work of getting a media placement is done, it actually isn't. Add tasks like: thanking the writer on their site and via email, adding large placements to your email signature line and website, etc...
TIP: Remember it's "relationships before tasks."
Part of the power of collaboration is that it forces you to interact with others. When more people are added to the mix, the more essential it is to have a strong relationship. Focus on relationship tasks throughout the collaboration process.
TIP: Always think "social visual" when creating content.
We live in the age of Pinterest, Fancy, Instagram and the like... As my friend Jason Kinzler says, "If your idea of PR is sitting in front of a desk and opening a Word doc, you're seriously out of luck." What images can best help tell your story?
Get familiar with ifttt (@ifttt) (www.ifttt.com). Set up recipes to alert you via text message, phone call or email when media make a specific action (e.g. blog post).
When your friends make the news, we make sure you know. Newsle tracks news about your friends and professional contacts across the web. You'll never miss an important story about someone you care about.
TIP: Stop the glorification of busy.
It's tough to eliminate the word busy from your lexicon, but you might want to consider it. Productive people are the ones getting things done (#gtd) and the "busy" often don't remember how they spent their time.
TIP: Make Instagram work for you.
To monitor and collaborate via Instagram, use Statigr.am (or Hootsuite) from your desktop. Create lists of bloggers, journalists and influencers.
Setup free PinAlerts in seconds, and
receive email notifications whenever
someone pins something from your website.
TIP: Remember the 4 C's for productive collaboration
Have a tip you’d like to include? Go ahead, it’s a collaborative list about collaboration.
***NOTICE: I am currently serving as the Chief Evangelist for Tracky. Any reference to them in any post is part of my mission to spread the word about social collaboration.***