Tag Archives: jay baer

29 ways to make your marketing more lovable (from the experts) via @Hubspot

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Thanks to HubSpot for including me in Learning Loveable Marketing From the Experts. It’s chock full of great advice and socially sharable moments. Now, go make your marketing more lovable!

You can view the complete guide right here:

Want to tweet your favorite parts? I’ll make it easy for you:

  • “great (digital) marketing makes your customers and fans feel like part of something exceptional” @PeterStringer Tweet This
  • “invite people into your brand, and lean into the possibilities. Build movements, not campaigns!” @Ekaterina Tweet This
  • “your relationship with a customer is only as good as your last interaction with them” @BrentLeary Tweet This
  • “If you help the people you love to serve, you’ll never starve.” @ChrisBrogan Tweet This
  • “Tell a story. Make it true. Make it compelling. And make it relevant.” @RandFish Tweet This
  • “if you are doing it right, you will never have to sell to another customer again” @AaronStrout Tweet This
  • “marketing is the truth of you, translated into the language of them …” @Communicatrix Tweet This Quote From @Communicatrix
  • “marketing … (is) everything you say to customers, and it’s also everything you do” @Copyblogger Tweet This
  • “develop a capacity for things like purpose, love, wonder, courage, and grace” @DuctTape Tweet This
  • “If your marketing connects with them emotionally, they are going to remember it, share it, and buy it.” @MissusP Tweet This
  • “Focus on the dreams and desires of your top 1,000 customers.” @JuliaRoy Tweet This
  • “Useful content accelerates potential buyers along their journey” @PONeillForr Tweet This
  • “Inbound marketing … is the ideal way to form an immediate emotional connection with your prospects.” @Mike2Marketing Tweet This
  • “you must show your fans and followers that you genuinely care about them” @MariSmith Tweet This
  • “find ways to get offerings people love in front of the people most likely to love them” @AprilDunford Tweet This
  • “marketing that educates and informs is always more persuasive” @DavidCarpenter Tweet This
  • “if you don’t love it, there’s no reason for anyone else to either” @CSPenn Tweet This
  • “People don’t fall in love with hex colors and logos — they fall in love with people” @RedHeadWriting Tweet This
  • “The marketing we love the best is the chance to imagine becoming our best selves.” Seth Godin, @ThisisSethsBlog Tweet This
  • “As with any relationship, the market favors those who give more value than they ask for” @LeslieBradshaw Tweet This
  • “What marketing content will your customers THANK you for?” @MarketingProfs Tweet This
  • “If you don’t show love and passion through your actions, you won’t see much love come your way.” @SamMelnick Tweet This
  • “‘I love being marketed to.’ Said no one, ever.” @Jess3 Tweet This
  • “Lovable marketing offers a promise and delivers on that promise.” @PRSarahEvans Tweet This
  • “It’s easy to fall in love with someone who always says the right thing, in the right way.” @DesTraynor Tweet This
  • “If you help someone, you may create a customer for life.” @JayBaer Tweet This
  • “Start with the soul and end with the sale. Not the other way around.” @CC_Chapman Tweet This

HOW TO scale social media for your large brand (from 30 of the best) #SocialAtScale

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It’s not everyday you get free advice from the best in an industry, all in one place. Social@Scale: What 30 of the best minds in social think large brands must do to Succeed in Being Social At Scale is a new e-book released from Sprinklr.


Large organizations tend to be at a disadvantage with social media. They often experience the “too big to scale” phenomenon. Questions like who will lead social media efforts to implementing a social media policy overwhelm executives. While there’s lots of free advice available on the interwebz, you’ll likely spend a lot of time trying to pull the bits and pieces together into a skeleton of a plan.

Social media management system Sprinklr created a comprehensive thought leadership e-book on how the enterprise world can scale social. If there’s one thing all 30 experts agree on, it’s that it can be done.

[DISCLAIMER: I'm featured in the book. I think it's pretty cool, but I think the advice offered from the other 29 experts is even cooler.]

What’s covered?

  • How to do a Global Social Media Deployment page 7
  • 6 Things Every Enterprise Social RFP Must Have page 8
  • The Social@Scale Readiness Assessment page 63

My chapter focuses on ”How to Scale the Social Media Corporate Team at the Enterprise Level” (page 29). Most important? Your team, their workflow and giving them the necessary tools and equipment needed to do their jobs well.

You can check out the entire (free) e-book, below. And, here’s a list for all contributors who are active on Twitter.