“It’s Facebook official,” is a common phrase used when people decide make their relationship public. But, what happens when a relationship goes south? Well, if you update your relationship status to single or divorced, everyone knows. Research now shows Facebook makes it harder to get over a breakup ”as a third of us can’t bring ourselves to delete digital memories.”
The best of the best social networks have numbers that are difficult to comprehend. Facebook, YouTube, Twitter and Google+ have more users than the entire population of the United States. All top six social networks have more users than the combined total of pet dogs in the U.S., Canada, Western Europe, Brazil and China (estimated 262 million pet dogs).
So, just how do the world’s top social networks stack up? Here are the top 18 who have broken the 100 million plus mark:
- Facebook: 1.06 billion monthly active users, 680 million mobile users
- YouTube: 1 billion users
- Twitter: 500 million total users, more than 200 million active users
- Google+: 343 million active users
- Shazam: 300 million users
- Skype: 280 million users
- LinkedIn: 200 million users
- Soundcloud: 180 million monthly users
- Pandora: 175 million registered users
- Viber: 175 million users
- Tumblr: 170 million users, 100 million blogs
- SoundHound: 130 million users
- Paypal: 117 million users
- Dropbox: 100+ million users
- Instagram: 100 million users
- Ebay: 100 million active users
- WhatsApp: 100 million users
- Tango: 100 million users
And, a few well on their way:
A recent study done by the folks at Morrison & Foerster on Americans’ social media habits shows social media now accounts for 18 percent of time spent online. (tweet this)
In addition that little doozy, the study found:
- The amount of time the average person spent monthly on social networking more than doubled between 2006 and 2011 – from 2.7 hours to 6.9 hours (tweet this)
- More than half of TV viewers are multi-tasking in front of the tube: 61% of viewers surf the Internet while watching TV; 29% use Facebook while in front of the TV (tweet this)
- The fastest growing segments of social networking users are men of all ages and people over 55 years old – both groups grew by more than 9% between July 2010 and October 2011. (tweet this)
- Facebook is the undisputed leader among social networking sites: Visitors spend an average of 6.75 hours on the site each month – nearly twice the amount of time spent on Tumblr, Pinterest, Twitter, LinkedIn, and GooglePlus combined. (tweet this)
- The percentage of Americans who have a social-networking profile has more than doubled in recent years – from 24% in 2008 to 56% in 2012. (tweet this)
Want even more? Check out their handy dandy infographic.
It’s not everyday you get free advice from the best in an industry, all in one place. Social@Scale: What 30 of the best minds in social think large brands must do to Succeed in Being Social At Scale is a new e-book released from Sprinklr.
Large organizations tend to be at a disadvantage with social media. They often experience the “too big to scale” phenomenon. Questions like who will lead social media efforts to implementing a social media policy overwhelm executives. While there’s lots of free advice available on the interwebz, you’ll likely spend a lot of time trying to pull the bits and pieces together into a skeleton of a plan.
Social media management system Sprinklr created a comprehensive thought leadership e-book on how the enterprise world can scale social. If there’s one thing all 30 experts agree on, it’s that it can be done.
[DISCLAIMER: I'm featured in the book. I think it's pretty cool, but I think the advice offered from the other 29 experts is even cooler.]
- How to do a Global Social Media Deployment page 7
- 6 Things Every Enterprise Social RFP Must Have page 8
- The Social@Scale Readiness Assessment page 63
My chapter focuses on ”How to Scale the Social Media Corporate Team at the Enterprise Level” (page 29). Most important? Your team, their workflow and giving them the necessary tools and equipment needed to do their jobs well.
You can check out the entire (free) e-book, below. And, here’s a list for all contributors who are active on Twitter.