In 2013, I was excited to announce Google+ PR Expert Hangouts as part of the Google+ PR Community. As part of these efforts I threw my hat in the ring to share how I plan and execute on social editorial calendars for Tracky. Here you go!
Other resources mentioned in the video:
As part of my official Cox Communications’ CES Social Correspondent duties I had the opportunity to jump on stage at Panasonic’s Live@CES stage. Hosted by the uber smart and talented Cali Lewis (@calilewis) and joined by panel guest Amber Osborne (@missdestructo), we talked CES, women in tech and our favorite innovations. My favorite part about CES was learning more about the future of television from Cox and Cisco and just how personal it’s becoming. Here’s a clip from the interview where I share my thoughts on the personalization, synchronization and socialization of TV:
You can watch the interview in its entirety, here:
Founded by angel investor, Flowtown co-founder and 500Startups mentor Dan Martell, browser-based startup Clarity is like the Psychic Friends Network (minus psychics and Dionne Warwick) for industry experts — especially entrepreneurs. All joking aside, it’s a great model. Clarity.fm takes care of scheduling phone calls and managing payments between experts and people who will pay for knowledge.
It launched in May of 2012 and already boasts users like Mark Cuban, Eric Ries and Dave McClure. Not too shabby.
Let’s say you want some advice on how to get press. Search the topic to see a list of recommended experts. Costs range from “free” up to $4.17 per minute. What do you get for free you don’t for $4.17? You’ll have to find out yourself. Users have the ability to leave recommendations for experts, which should help make deciding who to call a bit easier.
If you can’t find the advice expert you’re looking for from the list of pre-existing topics, fill out the “post need” request. The folks at Clarity will do their best to send potential candidates your way.
When you find someone you think is the right fit, simply click their name and enter your credit card information. Clarity takes care of scheduling the call.
Want to become a Clarity expert? It’s pretty easy to fill out your profile (if you can fill out a Linkedin profile, you can do this). Fill out your contact information, including a phone number (not visible to the public) and connect your social accounts like Twitter, Facebook, Linkedin, etc… (also helps you to become a verified member and increase your credibility).
Write a short bio (think Twitter size), include an hourly rate and your areas of expertise — so people know why they should call you.
Don’t need the extra money? You can choose to donate any money you might make to charity, like Dan does, in your profile.
What are their plans for the future? Dan says, “Our goal is to connect over 10 million entrepreneurs by Dec 2022 (there are currently 400M in the world). To do so, we’ll need to add features to improve call connecting, scheduling, discovery and recommendations. We believe it’s best to get advice from those who’ve been successful at the thing you’re trying for the first time – that’s why we built Clarity.” Rock on!
Here are two tactical tips for using Clarity:
1. Get a Google Voice number and use that as your contact information so you don’t include any personal information; and
2. Add a “Call me to talk about _____” teaser and link to your profile in an email signature, blog and/or website.
What do you think? Will you sign up for Clarity?
Large organizations tend to be at a disadvantage with social media. They often experience the “too big to scale” phenomenon. Questions like who will lead social media efforts to implementing a social media policy overwhelm executives. While there’s lots of free advice available on the interwebz, you’ll likely spend a lot of time trying to pull the bits and pieces together into a skeleton of a plan.
Social media management system Sprinklr created a comprehensive thought leadership e-book on how the enterprise world can scale social. If there’s one thing all 30 experts agree on, it’s that it can be done.
[DISCLAIMER: I'm featured in the book. I think it's pretty cool, but I think the advice offered from the other 29 experts is even cooler.]
What’s covered?
My chapter focuses on ”How to Scale the Social Media Corporate Team at the Enterprise Level” (page 29). Most important? Your team, their workflow and giving them the necessary tools and equipment needed to do their jobs well.
You can check out the entire (free) e-book, below. And, here’s a list for all contributors who are active on Twitter.
Choose from these pre-mades:
Or, you can make your own. If you design something even catchier, let me know and I’ll update the post.
These iPhone 5 pre-made cases retail for $34.95 are available for pre-order at www.inspiremycase.com.