How concerned are you with sharing your location with businesses from your mobile device? A new study says almost half of respondents are willing to share their location information with companies. They do so in order to get things like relevant offers, timely alerts and to connect with customer service.
Sometimes privacy is trumped for convenience. Sorry, kitty.
Almost every app today asks for permission to use your current location. When you turn on “location services” or tap “OK” when asked, it means that you have enabled GPS services that use a combination of Wi-Fi with cell tower locations to determine your location.
Once these services are enabled everything you do, including taking a photo (yes, there’s location data attached to the photos you take and upload) could share your location.
Whether or not people are aware of location services implications, a new study from mBlox and Millward Brown looks deeper into why people share this information with companies.
Key findings include:
47% indicated they would do so to receive relevant offers or discount coupons;
45% would to receive information or alerts that they have requested;
36% would to resolve customer service issues;
24% would to check-in or post on social networking sites; and
6% would for another reason.
Do you share your location information freely, or keep it turned off?