From now on when you embed a tweet on a website, a “related headlines” section will show up underneath. Let’s say you embed a tweet from a celebrity who shared personal news. As embedded tweets news partners write stories about it, their stories will show up under the tweet on your site.
Today Twitter announced this new feature for publishers using Embedded Tweets when they embed a tweet that has generated media. Think about moments in time, like tweeting the death of Saddam Hussein or a passenger who tweets just after their plane crashed, these tweets are often referenced in news articles.
Now, you’ll be able to view links to websites where the Tweet was embedded, “making it easier to discover stories that provide more context.”
According to Twitter developers, they believe this new feature will help more people discover the backstory of where a particular tweet originated and, perhaps, more important for publishers, drive clicks to articles and grow an outlet’s audience.
If you want to be considered for the Embedded Tweets program, you can inquire here.