Monthly Archives: February 2013

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State of the online newsroom for the world’s top 100 brands in 2013

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The folks at mynewsdesk just released The 2013 Newsroom Report: how the world’s top 100 brands are using online newsrooms to tell their stories. If that’s the premise of the study , then the top 100 brands have a long way to go.  Check out my favorite sound bites from the report, below.

 

  1. 35% of top 100 brands have online newsroom with content that is out-of-date (tweet this)
  2. 51% of top 100 brands failed to provide images of sufficient quality in their online newsroom (tweet this)
  3. Only 29% of top 100 brands have multi media content in their online newsrooms (tweet this)
  4. The most popular social network featured on top 100 brand newsrooms is Twitter with 55%, followed by Facebook at 42%. (tweet this)
  5. Only 65% of top 100 brands link to their newsroom from their homepage (tweet this)
  6. The average top 100 brand posts 11 news articles to their newsroom each month (tweet this)
  7. 40% of top 100 brands fail to provide even the most basic of image libraries (tweet this)
  8. Only 9% of top 100 brands shared infographics from their online newsrooms (tweet this)
  9. Only 51% of top 100 brands featured video on their online newsrooms (tweet this)
  10. 39% of top 100 brands lacked any kind of search function on their online newsroom (tweet this)
  11. Only 14% of top 100 brands made use of keyword tagging on their online newsroom (tweet this)
  12. Google+ is the least utilized social network on the top 100 brands online newsrooms (9%) (tweet this)
  13. 45% of top 100 brands failed to list any contact details in the online press releases (tweet this)
  14. 70% of top 100 brands provide no option for email alerts on their online newsroom (tweet this)

 

The image above is a sneak peek at how the top 10 of the top 100 brands’ online newsroom presence stack up. If you want to see the rest, check out the report in its entirety right here.

Fave Apps Fave Twitter

Would you choose to live on “digitally” after you die? [POLL]

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What if you could live on digitally after you die? Would you do it?

A new app called LivesOn generates a digital “twin” that analyze your Twitter to feed and learn your preferences while you’re still alive. If you choose to use the service and invoke a “will” an “executor” of said will, in the event of your death, activate the app. Once activated, LivesOn will utilize artificial intelligence to power your Twitter feed.

[SOURCE: The Verge]
Faves

Protect all of your technology for life with @bungeetags [INDIEGOGO]

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Hate losing technology you paid an arm and a leg for? Me too. That’s why I was excited to learn about Bungee – tags for your stuff and they’re guaranteed, for life.

Bungee allows people to anonymously tag anything they own and link it to their cell phone and email.  When a lost item is found, the tag instructs the finder to send a text to Bungee.  Bungee notifies the owner (via text & email) and bridges an anonymous text conversation with the finder so that the stuff can be returned. Bungee is fully automated.

They’re still in fundraising stage via IndieGoGo and have 25 days to raise an additional $4,000. How much does it cost to get your own set of Bungees? You can get one year of coverage and 11 tags for $10 or spring for an extra $10 and get coverage for life. Not too shabby.

I tested out the Bungee tags and now have one on places like my iPhone, Eyefi card, laptop charger, camera, iPad and more… While the concept still relies on the kindness and honesty of others, it makes me feel a bit more confident that my things could be returned to me if lost.

It was beyond easy to activate the tags. The instructions were printed on the “lost wallet card” (yes, there’s one that’s wallet size and one for your keychain). I texted “activate” to Bungee number along with my name and email address. That was it.

I tested out the lost and found process with my husband. He contacted me via text. I was immediately notified via text and email that something of mine had been found. The email notification is especially helpful if I ever lose my phone! Here’s what the notification looks like: 

What do you think? Would you use Bungee?

 

Fave Social Media

Want to know which journalists and bloggers shared your link? Check out “Who Shared My Link?” by @MuckRack

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The folks at MuckRack publicly launched their new (free) tool, “Who Shared My Link?” to keep track of your social shares.

 

Article by Craig Kannally (@ckanal)

It’s as simple as copying and pasting a link and clicking enter. “Who Shared My Link?” then pulls in the number of social shares from Twitter, Facebook, Linkedin, Google+, StumbleUpon and a few others.

What sets this tool apart from any other social share tracking service? It also tells you if any journalists or bloggers shared the story. If you want to see which journalists and bloggers shared the article, you’ll need to either join or sign in to your MuckRack account.

Article from Jay Rosen

And, heck, if you’re really proud of the amount of shares your story got, you can socially share the results. There’s a shortened URL for every results page.

This might be a good way to keep tabs on your competitors, too. Just sayin.