Monthly Archives: February 2013

State of the online newsroom for the world’s top 100 brands in 2013

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The folks at mynewsdesk just released The 2013 Newsroom Report: how the world’s top 100 brands are using online newsrooms to tell their stories. If that’s the premise of the study , then the top 100 brands have a long way to go.  Check out my favorite sound bites from the report, below.

 

  1. 35% of top 100 brands have online newsroom with content that is out-of-date (tweet this)
  2. 51% of top 100 brands failed to provide images of sufficient quality in their online newsroom (tweet this)
  3. Only 29% of top 100 brands have multi media content in their online newsrooms (tweet this)
  4. The most popular social network featured on top 100 brand newsrooms is Twitter with 55%, followed by Facebook at 42%. (tweet this)
  5. Only 65% of top 100 brands link to their newsroom from their homepage (tweet this)
  6. The average top 100 brand posts 11 news articles to their newsroom each month (tweet this)
  7. 40% of top 100 brands fail to provide even the most basic of image libraries (tweet this)
  8. Only 9% of top 100 brands shared infographics from their online newsrooms (tweet this)
  9. Only 51% of top 100 brands featured video on their online newsrooms (tweet this)
  10. 39% of top 100 brands lacked any kind of search function on their online newsroom (tweet this)
  11. Only 14% of top 100 brands made use of keyword tagging on their online newsroom (tweet this)
  12. Google+ is the least utilized social network on the top 100 brands online newsrooms (9%) (tweet this)
  13. 45% of top 100 brands failed to list any contact details in the online press releases (tweet this)
  14. 70% of top 100 brands provide no option for email alerts on their online newsroom (tweet this)

 

The image above is a sneak peek at how the top 10 of the top 100 brands’ online newsroom presence stack up. If you want to see the rest, check out the report in its entirety right here.

Would you choose to live on “digitally” after you die? [POLL]

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What if you could live on digitally after you die? Would you do it?

A new app called LivesOn generates a digital “twin” that analyzes your Twitter feed and learns your preferences while you’re still alive.

If you choose to use the service and invoke a “will” an “executor” of said will, in the event of your death, activate the app. Once activated, LivesOn will utilize artificial intelligence to power your Twitter feed.

After your account is activated (i.e. after you die), all of your tweets will be tagged with #liveson.

Does this sound like it’s up your alley? Is this the creepiest thing you’ve ever head? Take our poll, below:

[SOURCE: The Verge]

Protect all of your technology for life with @bungeetags [INDIEGOGO]

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Hate losing technology you paid an arm and a leg for? Me too. That’s why I was excited to learn about Bungee tags for your stuff and they’re guaranteed, for life.

Bungee allows people to anonymously tag anything they own and link it to their cell phone and email.  When a lost item is found, the tag instructs the finder to send a text to Bungee.  Bungee notifies the owner (via text & email) and bridges an anonymous text conversation with the finder so that the stuff can be returned. Bungee is fully automated.

They’re still in fundraising stage via IndieGoGo and have 25 days to raise an additional $4,000. How much does it cost to get your own set of Bungees? You can get one year of coverage and 11 tags for $10 or spring for an extra $10 and get coverage for life. Not too shabby.

I tested out the Bungee tags and now have one on places like my iPhone, Eyefi card, laptop charger, camera, iPad and more… While the concept still relies on the kindness and honesty of others, it makes me feel a bit more confident that my things could be returned to me if lost.

It was beyond easy to activate the tags. The instructions were printed on the “lost wallet card” (yes, there’s one that’s wallet size and one for your keychain). I texted “activate” to Bungee number along with my name and email address. That was it.

I tested out the lost and found process with my husband. He contacted me via text. I was immediately notified via text and email that something of mine had been found. The email notification is especially helpful if I ever lose my phone! Here’s what the notification looks like: 

What do you think? Would you use Bungee?

 

Want to know which journalists and bloggers shared your link? Check out “Who Shared My Link?” by @MuckRack

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The folks at MuckRack publicly launched their new (free) tool, “Who Shared My Link?” to keep track of your social shares.

 

Article by Craig Kannally (@ckanal)

It’s as simple as copying and pasting a link and clicking enter. “Who Shared My Link?” then pulls in the number of social shares from Twitter, Facebook, Linkedin, Google+, StumbleUpon and a few others.

What sets this tool apart from any other social share tracking service? It also tells you if any journalists or bloggers shared the story. If you want to see which journalists and bloggers shared the article, you’ll need to either join or sign in to your MuckRack account.

Article from Jay Rosen

And, heck, if you’re really proud of the amount of shares your story got, you can socially share the results. There’s a shortened URL for every results page.

This might be a good way to keep tabs on your competitors, too. Just sayin.

29 ways to make your marketing more lovable (from the experts) via @Hubspot

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Thanks to HubSpot for including me in Learning Loveable Marketing From the Experts. It’s chock full of great advice and socially sharable moments. Now, go make your marketing more lovable!

You can view the complete guide right here:

Want to tweet your favorite parts? I’ll make it easy for you:

  • “great (digital) marketing makes your customers and fans feel like part of something exceptional” @PeterStringer Tweet This
  • “invite people into your brand, and lean into the possibilities. Build movements, not campaigns!” @Ekaterina Tweet This
  • “your relationship with a customer is only as good as your last interaction with them” @BrentLeary Tweet This
  • “If you help the people you love to serve, you’ll never starve.” @ChrisBrogan Tweet This
  • “Tell a story. Make it true. Make it compelling. And make it relevant.” @RandFish Tweet This
  • “if you are doing it right, you will never have to sell to another customer again” @AaronStrout Tweet This
  • “marketing is the truth of you, translated into the language of them …” @Communicatrix Tweet This Quote From @Communicatrix
  • “marketing … (is) everything you say to customers, and it’s also everything you do” @Copyblogger Tweet This
  • “develop a capacity for things like purpose, love, wonder, courage, and grace” @DuctTape Tweet This
  • “If your marketing connects with them emotionally, they are going to remember it, share it, and buy it.” @MissusP Tweet This
  • “Focus on the dreams and desires of your top 1,000 customers.” @JuliaRoy Tweet This
  • “Useful content accelerates potential buyers along their journey” @PONeillForr Tweet This
  • “Inbound marketing … is the ideal way to form an immediate emotional connection with your prospects.” @Mike2Marketing Tweet This
  • “you must show your fans and followers that you genuinely care about them” @MariSmith Tweet This
  • “find ways to get offerings people love in front of the people most likely to love them” @AprilDunford Tweet This
  • “marketing that educates and informs is always more persuasive” @DavidCarpenter Tweet This
  • “if you don’t love it, there’s no reason for anyone else to either” @CSPenn Tweet This
  • “People don’t fall in love with hex colors and logos — they fall in love with people” @RedHeadWriting Tweet This
  • “The marketing we love the best is the chance to imagine becoming our best selves.” Seth Godin, @ThisisSethsBlog Tweet This
  • “As with any relationship, the market favors those who give more value than they ask for” @LeslieBradshaw Tweet This
  • “What marketing content will your customers THANK you for?” @MarketingProfs Tweet This
  • “If you don’t show love and passion through your actions, you won’t see much love come your way.” @SamMelnick Tweet This
  • “‘I love being marketed to.’ Said no one, ever.” @Jess3 Tweet This
  • “Lovable marketing offers a promise and delivers on that promise.” @PRSarahEvans Tweet This
  • “It’s easy to fall in love with someone who always says the right thing, in the right way.” @DesTraynor Tweet This
  • “If you help someone, you may create a customer for life.” @JayBaer Tweet This
  • “Start with the soul and end with the sale. Not the other way around.” @CC_Chapman Tweet This

18 quotable moments, facts and stats for your social business [SLIDES]

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Here’s what I know, businesses, especially enterprise, must become social, internally and externally. The more employees work from mobile locations, the more they need a way to effectively and efficiently manage their work. And, work doesn’t only apply to what they do while “on the clock.”

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