A recent study done by the folks at Morrison & Foerster on Americans’ social media habits shows social media now accounts for 18 percent of time spent online. (tweet this)
In addition that little doozy, the study found:
- The amount of time the average person spent monthly on social networking more than doubled between 2006 and 2011 – from 2.7 hours to 6.9 hours (tweet this)
- More than half of TV viewers are multi-tasking in front of the tube: 61% of viewers surf the Internet while watching TV; 29% use Facebook while in front of the TV (tweet this)
- The fastest growing segments of social networking users are men of all ages and people over 55 years old – both groups grew by more than 9% between July 2010 and October 2011. (tweet this)
- Facebook is the undisputed leader among social networking sites: Visitors spend an average of 6.75 hours on the site each month – nearly twice the amount of time spent on Tumblr, Pinterest, Twitter, LinkedIn, and GooglePlus combined. (tweet this)
- The percentage of Americans who have a social-networking profile has more than doubled in recent years – from 24% in 2008 to 56% in 2012. (tweet this)
Want even more? Check out their handy dandy infographic.