Study shows Americans’ social media habits now account for 18 percent of time spent online

A recent study done by the folks at Morrison & Foerster on Americans’ social media habits shows social media now accounts for 18 percent of time spent online. (tweet this)

In addition that little doozy, the study found:

  • The amount of time the average person spent monthly on social networking more than doubled between 2006 and 2011 – from 2.7 hours to 6.9 hours (tweet this)
  • More than half of TV viewers are multi-tasking in front of the tube: 61% of viewers surf the Internet while watching TV; 29% use Facebook while in front of the TV (tweet this)
  • The fastest growing segments of social networking users are men of all ages and people over 55 years old – both groups grew by more than 9% between July 2010 and October 2011. (tweet this)
  • Facebook is the undisputed leader among social networking sites: Visitors spend an average of 6.75 hours on the site each month – nearly twice the amount of time spent on Tumblr, Pinterest, Twitter, LinkedIn, and GooglePlus combined. (tweet this)
  • The percentage of Americans who have a social-networking profile has more than doubled in recent years – from 24% in 2008 to 56% in 2012. (tweet this)

Want even more? Check out their handy dandy infographic.


Over the next year, I'll be interested to see if Twitter and Pinterest usage begins to rival Facebook usage... Anyway, thanks for sharing these interesting stats! Love reading all your content, Sarah!