Monthly Archives: October 2012

100+ must have #social tools and platforms for your social business arsenal

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Whether you’re a professor of communications, a social media consultant or a blogger, this list of resources is for you.  The sheer amount of social tools are overwhelming. I test several new ones out each day. I’ve done the work and put in the time to make it easier for you.

Instead of keeping 20+ browser windows open simultaneously each day, bookmark or archive this list and reference it, daily. Think of it like a new or additional startpage housed in a tab next to your browser of choice.

As I come across exceptional, new tools I’ll add them to the list. This isn’t merely an exhaustive list of tools, they are tried and true tools and platforms I use in my job. Collaboratively these tools represent every aspect of a PR pros work flow. Sure, it would be nice if they all combined into one megasaurus platform that made our jobs a bit easier, but that isn’t an option right now. You’re welcome to embed this list on your site. Simply click the “embed” button at the top of the list. If a list isn’t your thing, I also created Pinterest board for my pin happy friends,  available here (there are a few differences in the lists as some sites were prevented from being aggregated on or Pinterest).

Social tools and platforms for your social business arsenal

Social tools and platforms for your social business arsenal

This list was curated for you by the folks at social collaboration platform Tracky ( The sheer amount of social tools are overwhelming. We've done the work and put in the time to make it easier for you. Instead of keeping 20+ browser windows open each day, bookmark this ultimate social tool list and reference it, daily.

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    11 Voting...
    Pullquote: link to sentences, not webpages

    Pullquote: link to sentences, not webpages

    Sick of copy/pasting text, then going back to grab the URL? Tired of linking to articles, then hoping people read far enough to find the sentences that matter? Pullquote lets you highlight any word, sentence or paragraph on a web page, then create a direct link that you can easily email, save or tweet.

  2. 2
    7 Voting...
    Tracky - @tracky Open Social Collaboration Platform

    Tracky - @tracky Open Social Collaboration Platform

    Do. And be you. Personal to-dos. Professional projects. Social circles. Manage them all with Tracky. We're proud members of #VegasTech & The @InNEVation Center!

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    4 Voting...
    Create Simple Surveys to Share with Friends

    Create Simple Surveys to Share with Friends

    What is a Wedgie? A wedgie is a simple survey to share with friends anywhere you can copy and paste. One question, two answers, and as many votes as you can tally up.

  4. 4
    3 Voting...
    Pinterest / Home

    Pinterest / Home

    Pinterest is an online pinboard.

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    3 Voting...
    Sarah's Faves

    Sarah's Faves

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    3 Voting...
    Email Marketing and Email List Manager | MailChimp

    Email Marketing and Email List Manager | MailChimp

    Free email marketing service from MailChimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account.

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    3 Voting...
    Seek or Shout

    Seek or Shout

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    3 Voting...
    Buffer - A Smarter Way to Share on Social Media

    Buffer - A Smarter Way to Share on Social Media

    Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

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    3 Voting...
    Listly - Lists made easy + social + fun! - Listly

    Listly - Lists made easy + social + fun! - Listly

    Lists = Ranking. List Posts = Traffic. We help bloggers & brands curate, crowdsource, and engage readers via live embedded list content inside blog posts.

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    3 Voting...


    Wikipedia, the free encyclopedia that anyone can edit.

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    3 Voting...
    Giveaway Scoop - Your daily source for the best giveaways, contests and sweepstakes!Giveaway Scoop

    Giveaway Scoop - Your daily source for the best giveaways, contests and sweepstakes!Giveaway Scoop

    Giveaway Scoop curates the best giveaways from around the web - its the Pinterest of giveaways. Plus, you can add your giveaway and have them market to the best sites FOR you.

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    2 Voting...
    All-in-One Marketing Software | Inbound Marketing with HubSpot

    All-in-One Marketing Software | Inbound Marketing with HubSpot

    HubSpot's inbound marketing software offers businesses an all-in-one marketing solution; blogging, analytics, social media, email, automation & more.

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    2 Voting...


    Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.

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    2 Voting...
    World's Largest Professional Network | LinkedIn

    World's Largest Professional Network | LinkedIn

    175 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

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    2 Voting...
    Definition of hashtags, the easy hashtag directory

    Definition of hashtags, the easy hashtag directory

    Ever seen a hashtag on Twitter, and wondered what it is all about? Now you can look it up, and cast your vote on the definitions. And if you don't like the definitions, or none exists, you can create your own in seconds.

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    2 Voting...
    Timehop: What did you do 1 year ago today?

    Timehop: What did you do 1 year ago today?

    What were you doing 1 year ago today?

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    2 Voting...


    Pinerly is the easiest way to market your visual content across the web. We help optimize your marketing strategies so that you can focus on creating great content

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    2 Voting...


    Quora connects you to everything you want to know about.

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    2 Voting...
    Rafflecopter - Easily Create Blog Giveaways & Sweepstakes For Free :)

    Rafflecopter - Easily Create Blog Giveaways & Sweepstakes For Free :)

    Rafflecopter makes it crazy-simple to create, run, and enter online giveaways and sweepstakes.

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    2 Voting...
    TweetDeck by Twitter

    TweetDeck by Twitter

    TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and more.

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    2 Voting...
    Piktochart- Infographic & Presentation Tool.

    Piktochart- Infographic & Presentation Tool.

    Piktochart- Make Information Beautiful. Create infographics. Engaging presentation app.

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    2 Voting...


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    2 Voting...
    Klout | The Standard for Influence

    Klout | The Standard for Influence

    Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.

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    2 Voting...
    Check Username Availability at Multiple Social Networking Sites

    Check Username Availability at Multiple Social Networking Sites

    Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering a username that is still available on the majority of the most popular sites. Find the best username with namechk.

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    2 Voting...
    Little Bird

    Little Bird

    Trust me, you'll love it. Helps you to find who the experts follow online.

View more lists from Sarah Evans

FAVE TIP: The easiest way possible to add ‘tweet this’ for specific pieces of text

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It’s time to launch the #soeasymymomcoulddoit (“So Easy My Mom Could Do It”) series. Up first is a super easy way to add a ‘tweet this’ for specific pieces of text.

Looking for ways to up engagement in your blog posts? Include socially sharable soundbites and include a “tweet this” designation after each opportunity. It works. Trust me.

  1. Go to (and bookmark) Click to Tweet.
  2. Type your text (don’t forget to add appropriate hashtags and Twitter handles).
  3. Click “Generate Link!”
  4. Copy your URL
  5. Paste the URL anywhere. I recommend adding a (tweet this) and hyperlink the text.

You can make it so that text, like the totally awesome stuff above, looks like this. (tweet this)

Told you it was easy.

FAVE RECAP: 8 things you need to know about tech and social from this week

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Time for your FAVE recap and mine… It’s what’s hot in tech and social.

Listen, I know you’re busy. When I first started this blog I considered making the tagline, “Putting in the man hours so you don’t have to.” I enjoy doing this research and I want to make it as easy as possible for you to always be in-the-know on all things social. If you read nothing else this week, this run down will keep your social and tech IQ above the rest. Rest easy, busy one, I’ve got your back.

Go ahead and copy and paste your favorite links and send them to your boss, co-workers, peers. They’ll remember (in case they forgot) what a rockstar you are. (Or you can always forward a copy of this post.)

1. Twitter search workaround

While this isn’t new, it is a helpful reminder. Does it still frustrate you that Twitter doesn’t support RSS feeds for search results? I don’t want to be forced to go to Twitter for my saved searches. The good news is, there’s still a way.

Since Twitter no longer supports RSS for search results, here’s how to set your own RSS feed for whatever you want to monitor:

Replace “search%20terms” with whatever your particular search terms are.


2. Google Chromebook

Google launched their lightweight (2.5 pounds) #Chromebook, retailing for $249. It comes with 100 GB of free Google Drive storage, boots up in 10 seconds and 6 hours of battery life. Think you’ll buy one?

3. Viral GIF of the week

You can’t beat an overly-enthusiastic fan. Courtesy of the subreddit /r/funny, here is “Socially Awkward Audience Member” from the Wendy Williams show. I want to know this girl. She seems fun.

4. Very important social stat

Have you heard? New Facebook fans coming from mobile jumped 2.8x between May (5%) and August (19%). That’s actually quite significant. (tweet this)

5. New social network

Okay, I get it, you’ve got enough social networks to manage. Too bad, there’s a new kid on the block. Pheed launched this week with a lot of celeb street cred. The differentiator? Pheed allows you set up a paywall for your information. Downside? They autoposted to my Twitter account when I signed up.

6. Amazing social media campaign research database

Thank me later (my birthday is in November). Here are 6 years worth of social media campaigns in a database organized by platform. Bookmark it, baby! (tweet this)

7. No to Fridays!

Did you know you should never  start a social media marketing campaign on a Friday? Thanks for the heads up VentureBeat.

8. Disavow link

Google launched a Disavow Links Tool this week and announced it at #PubCon.

Get your fave on this weekend!

Top 10 social stats from Felix Baumgartner’s jump #stratos #livejump

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Felix Baumgartner became a household (read: internet) name yesterday. Here are a few top stats from the folks at social media monitoring service Brandwatch and others around the web.


Felix and this mission now hold the world records for the highest jump from a platform (128,100 feet), longest distance freefall (119,846 feet) and maximum vertical velocity (833.9 mph) (Mach 1.24).


Now, the stats.

1. Yesterday, the peak of online mentions #stratos and Felix Baumgartner was 194,000 at 2pm ET 

2. The Sound Barrier was mentioned 29,829 times

3. This unforgettable picture was noted 17,269 times


4. Which country talked about the jump the most? The United States led the pack, followed by the United Kingdom and Netherlands.

Here’s the list of top 10 countries who mentioned the jump:

United States 270150
United Kingdom 78973
Netherlands 18398
Ecuador 15775
Canada 15072
Spain 8499
Greenland 8358
Germany 8036
Greece 7660
India 7085

From BrandWatch



5. Taking it one step further, here’s a look at the top 20 cities chatting up the jump.

Stanford and Palo Alto topped the list and the United States dominated the entire list.

Stanford (us) 6399
Palo Alto (us) 1755
Los Angeles (us) 1227
Chicago (us) 1090
New York City (us) 909
Madrid (us) 812
San Francisco (us) 758
Seattle (us) 626
Houston (us) 554
Edinburgh (us) 531
Dublin (us) 490
Earth City (us) 484
Boston (us) 470
Vancouver (us) 448
Liverpool (us) 407
Atlanta (us) 390
Amsterdam (us) 343
Las Vegas (us) 299
Vienna (us) 291
Glasgow (us) 278


6. Red Bull Stratos on YouTube live had 8 Million Concurrent Views 

7. “After Baumgartner landed, sponsor Red Bull posted a picture of the daredevil on his knees to Facebook. In less than 40 minutes, the picture was shared more than 29,000 times and generated nearly 216,000 likes and more than 10,000 comments.” (Source)

8. Two threads about the jump made the front page of Reddit. (Source)

9. “…the previous record for concurrent views of a YouTube livestream stood at 500,000 during the summer Olympics.  Felix’s jump even blew the Ustream livestream of the Curiosity Mars landing out of the stratosphere.  Ustream’s livestream of the Mars landing had a total of 3.2 million viewers, but only 500,000 concurrently—that’s 16 times more concurrent views for yesterday’s jump!” (Source)

WordCloud from BrandWatch

10. “During the jump and the moments after Baumgartner safely landed, half the worldwide trending topics on Twitter had something to do with the jump — pushing past tweets about Justin Bieber and seven NFL football games being played at the same time.” (Source)

And, in case you missed it:

Get paid to talk on the phone about stuff you know with #Clarity

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“Who ya’ gonna call?” If you like giving advice, then you’ll love Clarity. Get paid to talk on the phone about the stuff you know.

Founded by angel investor, Flowtown co-founder and 500Startups mentor Dan Martell, browser-based startup Clarity is like the Psychic Friends Network (minus psychics and Dionne Warwick) for industry experts — especially entrepreneurs. All joking aside, it’s a great model. takes care of scheduling phone calls and managing payments between experts and people who will pay for knowledge.

It launched in May of 2012 and already boasts users like Mark Cuban, Eric Ries and Dave McClure. Not too shabby.

Let’s say you want some advice on how to get press. Search the topic to see a list of recommended experts. Costs range from “free” up to $4.17 per minute. What do you get for free you don’t for $4.17? You’ll have to find out yourself. Users have the ability to leave recommendations for experts, which should help make deciding who to call a bit easier.

If you can’t find the advice expert you’re looking for from the list of pre-existing topics, fill out the “post need” request. The folks at Clarity will do their best to send potential candidates your way.

When you find someone you think is the right fit, simply click their name and enter your credit card information. Clarity takes care of scheduling the call.

Want to become a Clarity expert? It’s pretty easy to fill out your profile (if you can fill out a Linkedin profile, you can do this). Fill out your contact information, including a phone number (not visible to the public) and connect your social accounts like Twitter, Facebook, Linkedin, etc… (also helps you to become a verified member and increase your credibility).

Write a short bio (think Twitter size), include an hourly rate and your areas of expertise — so people know why they should call you.

Don’t need the extra money? You can choose to donate any money you might make to charity, like Dan does, in your profile.

What are their plans for the future? Dan says, “Our goal is to connect over 10 million entrepreneurs by Dec 2022 (there are currently 400M in the world).  To do so, we’ll need to add features to improve call connecting, scheduling, discovery and recommendations.  We believe it’s best to get advice from those who’ve been successful at the thing you’re trying for the first time – that’s why we built Clarity.” Rock on!

Here are two tactical tips for using Clarity:

1. Get a Google Voice number and use that as your contact information so you don’t include any personal information; and

2. Add a “Call me to talk about _____” teaser and link to your profile in an email signature, blog and/or website.

What do you think? Will you sign up for Clarity?

I did. 

5 ways to use social media to join in the live presidential debate tonight (#debates)

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Long gone are the days of simply watching presidential debates on television or listening on the radio. With the first presidential debate of the 2012 election tonight, you can bet there will be social interactions of epic proportions.


President Obama and GOP challenger Mitt Romney won’t only face off in front of the cameras tonight, news outlets and supporters will take to the interwebz to voice their observations and opinions. The debate starts tonight at 9 PM ET from the University of Denver in Colorado. It will be 90 minutes long with a focus on domestic issues. On television, the debates will air on ABC, NBC, FOX, CBS, CNN, Fox News, MSNBC, CNN Espanol and others. The moderator is Jim Lehrer (Host of NewsHour on PBS).

Here’s are a few ways you can follow along or join in a conversation:

1. Realtime Sentiment via USA Today (powered by Twitter)

View what people think about the candidates in real-time. The meter tracks the Twitter Political Index, a daily measure of sentiment expressed by Twitter users about President Obama and Mitt Romney.

2. Twitter

Official Hasthag: #debates

Some news outlets (e.g. #CNNdebate) or political affiliations may have additional hashtags (e.g. #republican, #democrat). @PiersMorgan has his own hashtag:

I’ll be live-tweeting the first Presidential debate tonight at 9pm/ET. Watch CNN and share your views with me using the hashtag #PMTdebate
Piers Morgan

The hashtag that is being used by the host facility of the debate, University of Denver, is #DebateDenver.

You can follow all #debates tweets on the Twitter Events page.

Twitter List: A Twitter list of the candidates, news outlets and bloggers covering the #debates live: Presidential Debates 2012

3. There’s no shortage of live streams available for tonight.

Here is PBS NewsHour:

Streaming video by Ustream
You can watch live coverage via The YouTube Politics Channel. All politics, all the time.

(Here’s the link to the embed code if you’d like to post the channel on your site.)

You can  even watch a Spanish version of the live stream via Univision Live.


They’re making the debates more fun with Debate Bingo (#debatebingo). Watch, chat and play along.  The chat starts at 8:00pm EST and the debate starts at 9p EST.

5. HuffPo

In addition to their live coverage via HuffPost Live, they share the latest general election polls via HuffPost Pollster. They even have a nifty Electoral Outlook interactive image you can visit to see current results.

photo credit: DonkeyHotey via photopin cc