It’s not everyday you get free advice from the best in an industry, all in one place. Social@Scale: What 30 of the best minds in social think large brands must do to Succeed in Being Social At Scale is a new e-book released from Sprinklr.
Large organizations tend to be at a disadvantage with social media. They often experience the “too big to scale” phenomenon. Questions like who will lead social media efforts to implementing a social media policy overwhelm executives. While there’s lots of free advice available on the interwebz, you’ll likely spend a lot of time trying to pull the bits and pieces together into a skeleton of a plan.
Social media management system Sprinklr created a comprehensive thought leadership e-book on how the enterprise world can scale social. If there’s one thing all 30 experts agree on, it’s that it can be done.
[DISCLAIMER: I'm featured in the book. I think it's pretty cool, but I think the advice offered from the other 29 experts is even cooler.]
- How to do a Global Social Media Deployment page 7
- 6 Things Every Enterprise Social RFP Must Have page 8
- The Social@Scale Readiness Assessment page 63
My chapter focuses on ”How to Scale the Social Media Corporate Team at the Enterprise Level” (page 29). Most important? Your team, their workflow and giving them the necessary tools and equipment needed to do their jobs well.
You can check out the entire (free) e-book, below. And, here’s a list for all contributors who are active on Twitter.