Social media will solve all of your problems. Eliminate everyone else in your company and focus only on social media. It’s social media or die.

Gotcha. Just jokes.

Social Media is Bullsh*t, a new book by Brandon (B.J.) Mendelson is a critique set on dubunking the myths of social media. He’s calling shenanigans on those who think of “social media as the second coming.” By looking at some of the most popular case studies in recent time, he offers opinions and revelations (and specifically calls people out) on what truly made them successful.

While calling B.S. on the social media industry, B.J. wants to make his own mark by offering the “real tools” needed to connect with customers. Yes, he’s selling something, too, and part of it is a fresh perspective.

A few of the things he calls B.S. on from a recent interview with Short Form Blog:

• 800 Million — The number of Facebook users. He says it’s a misleading number because it doesn’t account for those with multiple accounts.
• Google and journalism. He says they ruin everything.
• Almost everything found in current day marketing books is a ripoff of “How To Win Friends And Influence People”.

B.J. shared these 12 reasons why social media is B.S. for Faves readers: