Is the future of music staring us in the face? Huge hit plus parodies equals the big cheddar. Carly Rae Jepsen’s “Call Me Maybe” is undoubtedly the song of the summer, but it’s the parodies of the popular song that pushed it even further.
It’s nice to have friends with great data. The folks at Brandwatch recently shared research on Call Me Maybe and the most popular parodies of the song with me. They tracked the original song and the parodies from May 1, 2012 through August 16, 2012. Most interesting? The parodies of the song have actually had more total views than the song itself.
As a whole, 59 percent of the online conversation (including views) were of the viral parodies versus 41 percent about the original song. The most popular parody on its own was the Barack Obama version with 12 percent of all views and mentions.
Looking at the data shows that each time a new popular parody was released the original song also saw a boost in views and mentions. The original song is the brown line and, as you can see, gets a bump each time a new parody is released.
Looking at overall video views, here’s how the most popular parodies breakdown:
- Original – 203 MM
- Bieber – 48 MM
- Barack Obama – 23 MM
- Chat Roulette – 16 MM
- Harvard Baseball – 15 MM
- Miami Dolphins – 11 MM
- Swim Team – 6.8 MM
- Jimmy Fallon – 8 MM
- Star Wars – 5.7 MM
What is your fave Call Me Maybe parody? Share in the comments or with a tweet. Just tag #sarahsfaves.
Questions about the data? Go ahead and email jim.reynolds@brandwatch[.]com.