“Life on Demand,” a new study released from the team at Performics shares the results of nearly 2,000 Americans who visit a social network at least once a day about their use of social media across devices, channels and screens. Looks like Carly Rae Jepsen’s next big hit could be, “Text me, maybe.”
A few key takeaways:
- One third of respondents are most likely to respond to brand offers when they have been reposted by a friend
- 49 percent of people would rather text than call
- 30 percent of respondents would rather connect with close friends via social sites than more traditional methods
- Moms are more likely to have a Facebook account than dads
(h/t Joe Chernov)

