I won’t lie. I’m jealous of anyone who speaks more than one language. My “second language” abilities include a bit of high school and college-level French. It looks like I’m part of the minority when it comes to online search in more than one language.
According to digital marketing agency Greenlight‘s Search & Social Survey (2011-2012), seventy six percent of people search the web in two or more languages. Any guesses on what careers rack up the most multi-language searches? Looks like those who work in IT and marketing are more likely to speak more than their native tongue. Smarty pants!
The countries where the majority of multi-lingual searches take place? Italy and Spain. Ciao.
Greenlight’s global survey asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today. Check out the survey in its entirety to learn how people are searching the web and to plan your SEO efforts.