Did you know? Women start businesses at one-and-a-half times the national average, yet only five percent of startups are owned by women.
And, although women now comprise roughly half of American workers and earn nearly 60% of university degrees,1 only 24% of the people heard or read about in print, radio and television news are female.2
(My FAVE tips are below the infographic.)
Five Social Tips for Women to Increase Media Exposure
If you’re a women business owner, expert in your field or want to grow your online presence, you need to become your own best publicist. No one ever became a successful business owner by sitting quietly and waiting for customers to come pouring in. Getting sourced in the media is a great way to garner awareness and build your credibility. Third party endorsements are powerful. So, how can you use social media to garner some earned publicity?
1. Locate and follow bloggers and journalists online
Most journalists and online bloggers include a Twitter handle with their online stories or other tools to follow them online. Take the time to follow, get to know them and then look for ways to insert yourself into the conversation and build a relationship. The key — instead of thinking about how they can help you, think about how you can help them. Follow them on the Internet, read and comment on their stories and posts using connecting, trending industry issues to draw them out in two-way conversation.
2. Leave a trail so others can find you
In an era of digital technology, journalists increasingly rely on the Internet and search to locate sources and information. To be seen and heard, use basic SEO and hyperlinks to plot out each mile marker and make it easier for others to find you. Make sure that each tactic supports an overarching objective. For example, don’t create a Twitter account or Facebook page – think resourcefully and ask yourself how social media can lead you and others to a strategic online destination.
3. Produce interesting content
Create a centralized location for content, such as a website or blog, and position yourself as a leader in your industry by producing thought-worthy content. Don’t just blog, tweet or create status updates simply because you can — research the latest trends, stay up on the news and look for the unique angle that excites you and provides value. To drive viewership, learn basic search engine optimization to ensure the footprint you’re creating drives traffic to your site.
Develop a microblogging strategy that encompasses a combination of publishing and publicity. Look for existing industry groups on social networks to increase your reach by participating in industry chats on Twitter, niche networks and message boards.
5. Be a resource to reporters
Instead of pitching yourself to the media, let them come you with queries. Sign up for Help A Reporter Out (HARO) to receive daily email blasts with reporter queries from you local daily to the New York Times. Look for the stories that you can serve as an expert resource to or provide helpful information and respond.
Fact: Companies with more equalized gender distribution have 30 percent better IPOs. (link)
Fact: Women pursuing MBAs are at an all-time high. Women now make up one-third of all MBA candidates. (link)
Fact: 40 percent of large companies have no women on their boards and only 5 percent of startups are owned by women. (link)
(The “5 tips” were originally shared on PRsarahevans.com)