There’s relatively little information available on how Facebook advertisers use the platform. The folks at Social Fresh interviewed 347 Facebook advertisers and developed a comprehensive report. The final result is 30 pages, 14 charts, tons of stats, and analysis from top industry leaders like Buddy Media, Webtrends, and Likeable.
Don’t have time to read the entire report? That’s what infographics are for. Highlights from the research include:
- 70% of ads keep users on Facebook as opposed to directing customers to another site
- The most popular Facebook advertising goal is to drive awareness, followed by audience growth
- 55% of advertisers do not use sponsored stories
- The most popular life span of a Facebook ad campaign is five to 14 days
If you want more info you can download the entire report here.