The fine folks at Bundle conducted a study that analyzed data from over 700,000 PC and Mac buyers on how and where they spend their money. Survey says? Mac users are more fashion-forward and style-conscious than PC users.
You caught me. Am I a bit biased because the results favor the fashion forward Mac user? Absolutely. While this infographic doesn’t score points in the aesthetics department, it does give great insight behind the spending habits of Mac and PC users.
Here’s how the Bundle team got the results:
They examined their anonymous spending data to see which clothing stores PC and Mac users preferred. Analysis is based on a sample of 395,000 Mac users who made a purchase of $800 or more from an Apple store, and 369,000 PC users who made a purchase of $300 or more from a major PC manufacturer including Dell, Hewlett-Packard, Sony, Lenovo, Toshiba, Asus, Acer and Alienware.
Did you know? Apple computers are notoriously more expensive than PCs, and Mac users generally have more money to spend. Forty percent of the anonymous Mac users we examined earned more than $100,000, while twenty-nine percent of PC users made six figures or more.
Does that mean we’re all Barney’s shopping, Jimmy Choo wearing clones? Only when there’s a black turtleneck involved in the equation.