Tomorrow is the third annual Community Manager Appreciation Day (#CMAD). It’s a day to recognize the social face of your organization. Trust me, you want to show a little social love for these people (they have the PASSWORDS to all of your SOCIAL accounts). Seriously though, these people are the social strategists, storytellers, public faces and evangelists for your brand. Plus, doesn’t everyone deserve a day devoted to their profession? Duh. The answer is yes.
Here are 10 “thank you” ideas your community manager will love (and want to tweet about):
- Call your local bakery. Place an order for cupcakes. Sweeten the deal by having a social catch phrase on them, like: “Tweet you very much,” or “I Pin! you ‘Best Community Manager.” You can also use a color scheme from his or her favorite social network(s). Go on with your creative self. Here are a few ideas.
- Email all employees (or at least the community manager’s team members) who use social networks. Tell them about #CMAD and that they’re welcome to socially recognize your online evangelist. Give them a few pre-crafted messages to jump start their social juices. If Twitter is a platform of choice, make sure to provide your community manager’s Twitter handle (personal and corporate) along with the #CMAD hashtag.
- Create a temporary Tumblr or Board on Pinterest dedicated to your community manager’s funny sayings, anecdotes, online photos, etc… During the rest of the year it can be a fun online location to boost corporate morale.
- Go to the store right now. Get three pounds of bacon and a lot of chocolate. Make chocolate covered bacon. Put it on a pretty platter and attach a card. #WINNING
- Use “Celebrities Call You” to send a star studded message to Ms. (or Mr.) Social. You can choose from celebrities like Ice T, Pete Rose and Hilary Duff.
- Use this Twitter-ready message and insert your CM’s Twitter ID. [TWEET THIS] (After you tweet, hand deliver a six pack of their favorite beverage to their office.)
- Make an online donation in your CMs name and tweet about it from your corporate handle. “Give a little good for a regular good deed doer.”
- Friends with your web or IT department? Have them send out a pop up message company-wide celebrating #CMAD. Obviously I don’t want you to get fired. Only do this if you’re in a significant position of power.
- Create your CMs Wikipedia page. Nothing says “I appreciate you” like generating some nice SEO.
- Use this card I created especially for CMs. WARNING: You should have a sense of humor if you’re going to use this.
Background on #CMAD
Community Manager Appreciation Day takes place every 4th Monday of January as a way to recognize and celebrate the efforts of community managers around the world using social media to improve customer experiences.
Jeremiah Owyang initiated this international event in 2010. People are encouraged to send sincere Thank You notes to their online community managers. People using Twitter include the #CMAD and #CMGR hashtag in their tweets about this event. Many online community managers and vendors in the social media marketplace post blogs in appreciation of their community managers. Cities with large concentrations of Social Media focused businesses, such as Boston, Austin, and San Francisco hold in-person meetup events to celebrate and honor those who represent and support their online communities.